Watch Scott's TEDx talk!

A brand, a business and a career. From a nametag.

See Scott's Movie

A concert documentary written, produced, scored and directed by Scott Ginsberg.

Steal Scott's Books!

Download every book Scott has ever written for free.

The Nametag Manifesto

Why everybody should wear nametags.

Brandtag Strategic Planning Crusades!

Make your mission more than a statement.

Interview Scott for Your Publication

Featured on every news network in the country.

Sunday, June 25, 2017

I can scarcely contain my glee

The paradox of happiness is, once you start looking for it, you leave it. 

Once you start measuring it, you miss it. 


And so, the solution, instead of squandering your energies trying to gauge how happy you are, or, worse yet, constantly reminding yourself of all the things you’re not happy about, start taking action in the direction of your values. 


Do whatever you have to do to flood yourself with joy that is so tangible and out front, that it’s impossible to avoid. 


That way, you become so engrossed into making meaning, so occupied with weaving your unique tapestry of pure bliss and beauty, that you don’t even have time to monitor moods. 


You’re too busy triggering gasps of delight. 


And when the day is done, you sleep well knowing that you have personally achieved the joy you sought. 


Camus famously said that you will never live if you are looking for the meaning of it. 


Perhaps it’s time to put away the existential thermometer and start engaging in activities that serve your meaning making intentions instead. 


LET ME ASK YA THIS... 

Have you contemplated what an intentional culture of joy would look like in your world? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, June 24, 2017

Redefining happiness to accommodate negativity

Much of life is learning to make the best of a bad situation. 

Finding ways to appraise our condition positively, taking charge of our thoughts and refusing to stop until we come out on the other side with something meaningful. 

In short, controlling our minds before our minds control us. 

Cooperider first operationalized this process on an organizational level, dubbing it appreciative inquiry. It’s an intervention program to help corporate teams investigate the best of what is, in order to imagine what could be. 

The questions they ask help focus people’s attention in a more positive direction, as opposed to assessing and evaluating situations and proposing solutions that are solely based on a deficiency. 

And so, before we make the giant leap to global negativity, marching ourselves toward an unhappy future, we inquire with the following. 

What aspects of my circumstances might I view as a gift to be treasured? 

What is the hidden treasure inside this person that maybe others don’t see? 

Rather than taking the typical torturous mental journey, this type of question allows us to replace destructive thinking patterns with healthy and positive choices that fulfill us. 

To have compassion for our bad situation and listen to the meaningful message that lay within. 

Proving, that when we recognize the value of something, we also increase it. 

And that if you look creatively enough, every side is the bright side. 

LET ME ASK YA THIS... 
How are you redefining your version happiness to accommodate negative experiences? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Friday, June 23, 2017

I find something new every time I’m with you

Coltrane’s band was famous for playing the same songs in the second set as they played in the first one, just to see if they could find something they didn’t find earlier in the evening. 

They always did. They never stepped in the same musical river twice. That’s the beauty of jazz. If you do it right, redundancy becomes a mathematical impossibility. 


What’s interesting is, the same rule can apply to our relationships. If we impose a standing order of curiosity and discovery and growth, practicing the discipline of seeing things with wide open wonder, we make it easy find something new every time we’re with each other. 


It’s all about surprise. Neuroscientists have actually conducted mountains of research on this very issue, proving that the human brain hates boredom and loves surprises. In fact, regardless of whether or not people say they like surprises, typically, life’s unexpected pleasures are more rewarding than expected ones. 


That’s all surprise is. It’s the emotion we feel when we encounter the unexpected. And if we commit to seeking what is fresh, spontaneous and interesting in the same place we looked for it yesterday, nothing can strip us of myriad opportunities for wonder. 


Every new season becomes an opportunity to grow closer to each other; to learn to understand one another's evolving needs as the years go by. And that’s a really courageous form of interpersonal growth. 


Still hoping for fresh wind. Still weaving a tapestry of pure joy and beauty. Still wanting to get lost in a private world of our own personal delight and awe. 


LET ME ASK YA THIS... 

How many of your relationships have enough uncertainty to make life sizzle and renew your sense of wonder?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Thursday, June 22, 2017

Manipulation is the opposite of intimacy

Bell’s book on the spiritual dimensions of romance reminds us that love is the giving away of power. The giving up of control in the relationship. 

He suggests that there is no intimacy without vulnerability and transparency. And that to make our sacred partnerships thrive in the long term, they require a constant surrendering of all the desires within us to manipulate and change and fix the other person. 

I spent several years in a relationship that was the polar opposite of that. Of course, I was the last one to know. But that’s usually how manipulation works. It’s like a surprise party, except it’s not my birthday, there’s no cake and I’m the one footing the bill. 

Good times. 

Turns out, however, that a guy with a compulsive savior complex and a manipulator is the perform shitstorm of wonderful. I didn’t understand at the time that if your partner is telling you that you are the only thing they have to live for, that’s not a compliment, that’s manipulation. 

Because they’re making you responsible for all of their emotions. They’re convincing you to give them more than they are giving you. Like you’re the with the problem. 

It’s a power move. The opposite of intimacy. And it while it might work long enough to convince your na├»ve boyfriend to front you the money for that shitty townhouse you’ve always wanted, eventually, he’s going to wise up and get the stepping. 

The point is, you’ll never have a healthy relationship with a manipulative person. Codependency isn’t intimacy. 

If the person you love has made it their full time job to drop hints and look victimized and make you feel guilty for being happy, run. 

LET ME ASK YA THIS... 
What is it about you that always draws you into the same kind of relationship?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Wednesday, June 21, 2017

Reaching for something that's already inside ourselves

Here’s our standard approach to seeking happiness. 

We project all of our hopes and dreams onto some object of our attention. We reach for the consolation of a momentary distraction. And we attach ourselves to what we think we simply must have in order to be happy. 

Then and only then, will we finally obtain the love and peace and approval that we need to feel compete. 

Of course, that never works. Postponing our happiness, expecting it to xmagically arrive from some external source, only leaves us in a perpetual cycle of dissatisfaction. 

Because we’re trying to fix the current moment. We’re arguing with reality instead of enjoying it. We’re waiting for someone to give us the things that already live inside of ourselves. 

The challenge, then, is not to be beguiled by the token definition of happiness promised by conventional standards. To recognize that as yet another sad facsimiles of happiness crapped out by an uncaring world. 

Instead, we define, pursue, procure and celebrate it on our own terms, in accordance with our own values, right now. 

I’m reminded of a powerful question that my mentor once asked. 

What if you knew that nothing was missing right now? 

It took me ten years to finally wrap my head around that question. Because it forced me to reckon with the principle of enoughness. To accept that what I was looking for was always within me, hidden in plan sight. 

Like I was standing on a whale, fishing for minnows, and I all had to do was open my eyes and accept it. 

LET ME ASK YA THIS... 
Are you still beguiled by the token definition of happiness promised by conventional standards?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, June 20, 2017

That which irrationally delights you

Soteria is an interesting word with many meanings/

Greek mythology represents it as the name of the goddess of salvation, deliverance, and preservation from harm. 

But the word can also be used to describe a human being’s high, irrational joys. Those moments that electrify our hearts with ecstasy and exuberance. 

And so, the word suggests that we can rescue ourselves through our own delights. We can use joy as a trigger to facilitate deliverance. 

It’s one of the reasons I started busking inside of a tunnel in the park by my apartment. Because no matter how hopeless life feels, no matter how slow business is, and no matter how badly I beat myself up for the inevitable imperfections of being human, within twenty seconds of playing and singing as loud as I possibly can, the music reverberates around me like a medieval bell chamber and all is right in the world. 

Soteria is with me. 

The secret, then, is the ability to savor. That’s what keeps the goddess nearby. 

And it’s not an insignificant thing. Because to savor is to exhibit awareness of pleasure and the deliberate attention to its experience. To absorb ourselves in the moment through basking, thanking, marveling and luxuriating. 

And in my experience, once you’re willing to journey into the infinite depths of your own interior, you’ll find that there’s a wellspring of extraordinary untapped joy waiting for you. 

It’s the cheapest, fastest and most abundant source of healing known to man. 

LET ME ASK YA THIS... 
Are you allowing yourself time and resources for that which irrationally delights you? 

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Monday, June 19, 2017

Plunge ahead and let your primal enthusiasm lead the way

Emerson once said that nothing great was ever achieved without enthusiasm. 

Which is true, but the tricky question is, what happens when that type of energy isn’t welcome by the people around you? What happens when you show up on the first day with wide eyes and bright smiles and a big plate of homemade cookies, and your efforts are met with shrugs? 

That’s the unspoken challenge of enthusiasm. Depending on the venue, it can be one of those strengths for which there is little use. An ability that doesn’t get much play. And for the earnest individual attempting to flex that muscle, it can be demoralizing as hell.

Beck’s pioneering book on facilitating the transformation of corporate cultures reminds us that making changes in living systems is a dangerous business. Especially if you begin making change without recognizing the existence of a system. And so, lacking a supportive culture, new ideas can barely germinate, much less bloom. Even when it does, the new awakenings are often characterized by confusion, false starts, long learning curves and awkward assimilation. 

This is a mistake I’ve made a number of times in my career. I’ve shown up on day one, plunging ahead and letting my passion lead the way, but my seeds of enthusiasm fell on thin, cynical or hostile soil. 

All because I didn’t recognize the native architecture of the landscape. 

Lesson learned, if you want to find a niche where you can live your positive traits to their fullest, start by identifying the existing system. 

Understand the arrangement of circumstances that makes things happen in a certain way, and then get to work trying to change them.

LET ME ASK YA THIS... 
How will you make sure your talents are welcomed by the people around you?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Sunday, June 18, 2017

Compassionate social support enables us to evolve gracefully

The most important relationships in our lives are with the people who afford us a chance to express our deepest selves. 

People who celebrate the fullness of who we are and what path we’re on. People who forgive us for no longer being what we started out wanting to be. People who commend us for outgrowing our origins and changing direction proudly. People who don’t remind us how we are no longer what we were. 

And people who have no memory of us when we were any better than we are now. 

That’s a true friend. Somebody whose compassionate support enables us to evolve gracefully. 

That’s why the social pruning process is critical. Life’s too short to spend with people who act in any other way. Especially when you get older and work demands more and time shrinks. 

Stanford psychologists have researched this very process, calling it socioemotional selectivity theory

Essentially, as people age, she says, they prune their social circles to those who provide the greatest social and emotional reward, and their less meaningful relationships are discarded in favor of a select group. 

It’s biological. Being with people we like and feel comfortable around and who support our authentic selves produces oxytocin, which quiets the fear and emotion center of the brain. Not to mention, they help reduce heart rate and blood pressure. 

On the other hand, wasting time with lukewarm people whose lives we feel obligated to be a part of because of guilt or sympathy or codependency, isn’t helping anybody. And using the latest technology to create the illusion of companionship without the demands of friendship, or the illusion of friendship without the demands of intimacy, is just plain sad. 

I’m reminded of an unfortunate friend fail from several years ago. We had a great connection and enjoyed the same books and spent some good times together, but ultimately, he was more interested in getting his emotional needs met at little expense to himself, but at a significant cost to me. 

Going out to lunch once a month wasn’t so much a hangout as much as it was a safe place for him to spew his bile. I could never get a word in. 

And so, we broke up. The texting and phone calls and emails just stopped. It was disappointing as hell. Because initially, I was thrilled to have met this person. But the social and emotional reward simply wasn’t reciprocal. 

Lesson learned, don’t become mediocre friends with too many of the wrong people. 

Better to have four shiny quarters than a hundred faded pennies.

LET ME ASK YA THIS... 
Are the majority of your friendships wit people who afford you a chance to express your deepest selves?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!