Saturday, January 28, 2012

Are You a Mole or a Peacock?

Every day we make art not knowing if we will get recognized or paid for it.

This is both a beautiful and terrifying reality.

On one hand, everything we create is an arrow shot into eternity. We’re just winking in the dark, without feedback, without closure and without metrics. It’s just us, our art and a heaping pile of trust. What a pisser.

On the other hand, the ambiguity makes us work that much harder. It forces us to create from the inside out, from the place where inspiration comes from what’s in our heart, not what the market is asking for. It’s where our joy comes from the work itself, not the impression it makes on the world. We’re moles, not peacocks.

Either way, our artistic commitment remains the same:

Show up, bear down and push something out into the world that matters to us.

LET ME ASK YA THIS…
What are you afraid to create?

LET ME SUGGEST THIS... 
For the list called, "23 Ways to Make Your Fans Super Happy," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

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Friday, January 27, 2012

My Problem With Cell Phones

According to a recent report from the Cellular Telecommunications Industry Association, our country has three 327 million mobile phone subscribers, but only 315 million people.


Proof positive that our insatiable desire for human connection will always outweigh our unstoppable desire for technological consumption.

Smartphones are awesome, but the fix we get when we use them to reach out and touch someone is the addiction.

It’s physiological. As mammals, acts of human bonding cause our body to excrete oxytocin. This chemical reduces fear and anxiety, which increases empathy, trust and cooperation.

Who needs cocaine when we can get high on connection?

LET ME ASK YA THIS… 
Who did you connect with today? 

LET ME SUGGEST THIS... 
For the list called, "21 Things I Learned While Spying on Myself" send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

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Thursday, January 26, 2012

We Are What We Share

We are what we share.

Just look at the last thing we published, posted, profiled, updated, uploaded, streamed, liked, tweeted or clicked.

That’s it. That’s us. That’s who we are, whether we like it or not.

And because the web never forgets – because the web is forever – we better be careful what we put out there.

A Georgia teacher got fired for posting videos of binge drinking.
A Buffalo congressman resigned after his shirtless pictured surfaced online.
A Cisco employee lost her job for publishing negative comments about her position.
A British juror was dismissed after disclosing sensitive case information on her profile.

Everything matters. Everybody’s watching. Everything is a performance.

Which isn't that hard to do, if the character you're playing is you.

LET ME ASK YA THIS…
What did you share today?

LET ME SUGGEST THIS...
For the list called, "11 Ways to Out Market Your Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

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Wednesday, January 25, 2012

Are You Big Enough To Be A Target?

When someone plagiarizes us, we shouldn’t send a subpoena.

We should a thank you note.

Creative piracy is a compliment. It’s a reminder that we're worthy copying. And it’s validation that we're big enough to be a target.

It’s also part of the job description. Everybody steals from everybody everywhere. They always have, and they always will. That doesn't make it okay. But there’s not much we can do to stop it, and there’s even less we can do to prevent it.

Instead, let’s make peace with this reality. Let’s abandon our scarcity mentality. And let’s err on the side of generosity and sharing.

We shouldn’t worry about getting back at people.

We should worry about getting back to work.
LET ME ASK YA THIS…
Is your work stealable?

LET ME SUGGEST THIS...
For the list called, "52 Random Insights to Grow Your Business," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

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Tuesday, January 24, 2012

The Nametag Manifesto -- Chapter 7: The End of Hesitation

"Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto:

7. The End of Hesitation
If everybody wears nametags, we lower the threat level.

People are skeptical and looking for a reason not to trust us. And in world driven by fear, anything we can do to verify ourselves immediately is always worthwhile.

But with nametags, we don’t have to start with a negative balance when meeting people. There’s no deficit position. With every nametag, we take another brick out of the wall. We just give ourselves away and watch the world relax. We’ve disqualified ourselves from people’s fear.

As an act of generosity, nametags relax already overloaded brains, pamper people’s memories and free up our heads to focus on what matters. Nametags change the interaction with homeless people, beggars and other marginalized members of society.

Now, people have an easy opening. A chance to engage. A reciprocal and instant connection that increases the chance of getting helped, donations and care. Everyone becomes someone who needs no introduction.

Nametags are the invitation for personalization. They’re the ultimate human shortcut.

If everybody wears nametags, no more mistrust, no more skepticism and no more terror alerts.

# # #

You can read The Nametag Manifesto, in full, for free, right now, here.

LET ME ASK YA THIS…
What's your manifesto?

LET ME SUGGEST THIS...
For the list called, "10 Ways to Help Your Customers Know You," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012!

Watch The Nametag Guy in action here!

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