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Wednesday, January 18, 2017

It’s easier to take an old brand to a new market than to create a new brand

Making a name for yourself is only the beginning. 

The real challenge is maintaining a name for yourself. Keeping the story alive and relevant. Because after a certain number of years, every brand starts to slide down the path of terminal decline. 

And unless you learn to create value in diverse offerings to as wide an array of clients as possible, you might fall off the radar completely. 

The good news is, it’s easier to take an old brand to a new market than to create a new brand all together. It’s simply a matter of reframing. 

If you’ve been in business for ten or fifteen or twenty years, and you’re starting to feel gravity plucking at you like a small, insistent hand, here’s my suggestion. And this based on my current battle with brand irrelevancy. 

Instead of going back to the drawing board, take an honest inventory of the equity you already have. Start building subtly on what already exists and what you’ve already accomplished. 

And then, see if you can find one. Just one. One new client from one new market segment that you never thought to work with before. 

Pursue it. Dive in. Learn fast. Tweak your language. And then repeat. 

Because where there’s one, there’s a ton. 

That’s how to maintain a name for yourself. 

LET ME ASK YA THIS... 
What new market are you going to take your brand to?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, January 17, 2017

Let the client lay track down in front of your train

The goal is to be the bullseye, not the arrow. 

To let the market target us

And yet, we limit ourselves with too narrow of a role repertoire. Instead of enlarging ourselves to source of holistic improvement, we perceive ourselves in terms of a single function. 

Instead of showing the world that we are capable of acting in new ways, we remain beholden to one method of delivering value. 

And instead of being pursued for a wide variety of client improvements, we limit our pool of new opportunities by arbitrarily creating too fine a filter.

I recently met up for coffee with a colleague of mine who works in the tech startup space. She wanted to chat about collaborating on a new project. And so, I prepared for our meeting by creating a think map of questions and ideas and strategies, equipping myself to wow her within minutes of sitting down. 

But then I remembered, oh right, not every company needs a creative visionary. Maybe she has something else in mind. And so, instead of whipping out my notebook and swooping in to tell her about all the amazing things I could do for her company, I sat back and listened. 

And within minutes, it was abundantly clear that what she wanted to buy had nothing to do with what I wanted to sell. 

But based on the company’s challenges and my capabilities, it was actually perfect fit. The project sounded challenging and interesting and rewarding. It simply required me to be open to a wider role repertoire. To let the market target me, not the other way around. 

Next time you sit down to brainstorm with a client, resist the urge to project your autobiography and superimpose your own skills upon them. 

Let them tell you what they need. Let them tell you who they think you are. 

And if it fits, just say yes. 

LET ME ASK YA THIS... 
Are you letting client lay track down in front of your train? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Monday, January 16, 2017

Make their knees wobble with excitement

The best piece of business advice I ever got was:

Don’t just put yourself in the customer’s future, make the customer miss you in their past. 

Be so inspiring and create so much value and deliver such a compelling case for your work that the person sitting across the table from you literally regrets not meeting you sooner in their life. As if slam their fist on table in anger and say, where the hell were you six months ago? 

That’s power. Because there’s real energy in that moment. And when channeled strategically, it can be used to your advantage. 

I recently had a meeting with a prospective client who’d been trying to hire me for years, but for whatever reason, our timing simply never worked out.

But what I realized was, that was actually a good thing. Because the emotional buildup compounded her desire. It tapped into the potent buying mechanisms of guilt and regret and loss aversion and fear of missing out. Which made her miss me in her past. 

Think of it like a sexy advertisement for a designer perfume. 

When this scent touches your skin, it will cast a spell on everyone around you. The audacious top notes of pink pepper and red fruits, and the base notes of patchouli and amber will make women’s knees wobble with excitement and feel guilty for not meeting you sooner. 

Sound ridiculous? It most certainly is. 

But remember, perfume is a multibillion dollar industry. 

They must be doing something right. 

LET ME ASK YA THIS... 
What do you have to do to make your clients miss you in their past?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, January 14, 2017

Build the machinery that regulates emotion

I’ve never been addicted to shopping or had a compulsive spending disorder that lead to severe consequences like debt or ruined relationships. 

But I have always had a habit of buying my feelings. 

In moments of emotional distress, I would jump online and start buying used books or new shoes or old records, thinking that they would make me feel better. 

When the reality was, my brain was releasing the addictive chemicals of endorphins and dopamine, which allowed me to dissociate from my feelings and avoid facing the pain. 

It’s a terribly unhealthy cycle. Not to mention expensive and wasteful. In fact, it’s not unlike eating or drinking or smoking or popping pills in times of distress. Because it had nothing to do with the activity, and everything to do with a lack of emotional regulation. 

Shopping a toxic way of acting out to alleviate discomfort. Yet another way of taking a materialistic detour around my feelings. 

And so, what I’ve learned is to interrupt the worry stream with wonder. To buffer against my impulsive spending with reframing devices. These days, anytime I get the overwhelming sense of urgency that I’m one purchase away from happiness, here’s what I try to say to myself:

What am I afraid to feel right now? What does this feeling want from me? What catastrophe will befall me if I don’t buy this? And whom might I call to create a safe place to process my emotions? 

These questions, at the very least, help to give me pause. They create mindfulness in an otherwise impetuous moment. They challenge me to stand in the fire of difficult feelings. 

And as a result, they allow me talk myself out of impulsive, unhealthy behavior. 

LET ME ASK YA THIS... 
How are you building the machinery that regulates emotion?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Friday, January 13, 2017

I find myself having to hide my joy around you

For some people, feeling like shit is a way of life. 

It’s their brand. It’s what they’re good at. 

In fact, even the act of telling other people that they’re miserable actually gives them a shot of happiness. It’s like the pellet that makes the rat feel like himself. 

But that’s perfectly fine. I respect people’s right to be miserable. I empathize with the inevitable low feelings of life. And I don’t judge others for the sad movies their brains might be playing. Because I understand that everybody is fighting a battle that I know nothing about. 

What’s hard, though, is when other people’s misery starts to influence my behavior. When they become so miserable, that I find myself having to hide my joy around them. Having to curb my excitement just to be sensitive to their feelings, lest my cheerful disposition send them further down into their depressive tailspin. 

That bothers me. Nobody should have to feel guilty about their own happiness. 

I once worked in an office full of cold, unhappy, unhealthy people. Six months into the job, the girl at the desk next to mine pulled me into the hallway and alerted me that I was smiling and laughing way too much during the workday, and that it was upsetting people in the office who were under a lot of stress. And so, if I could just keep those feelings to myself, she said, they would all appreciate it. 

I wouldn’t call myself an angry person, but in that moment, I wanted to bash her teeth in with a wireless keyboard. How dare she make me feel guilty about being happy? 

Not to be insensitive about the stress of other people, but I will smile and laugh as much as I want to, thank you very much. Don’t lash out at me because you’ve made the choice, I repeat, the choice, to be unhappy. 

Yet another reminder never to take things personally, because people are only talking about themselves. 

LET ME ASK YA THIS... 
Are you stifling your enduring bliss because you don't want to appear too happy? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Thursday, January 12, 2017

Throw your weight behind all kinds of possibilities

Too many of us maintain a polarized mindset of ones and zeros and yesses and nos and eithers and ors and successes and failures and blacks and whites

But if we have any intention of expanding our sense of possibility, we must embrace the both and mentality. We must neutralize the binaries, to borrow a term from the world of computer programming. 

To do so, there’s a powerful question we can learn to ask ourselves. One that allows us to throw our weight behind all kinds of new possibilities. 

How might we create, reassign or leverage resources and take advantage of multiple options? 

This question was pivotal for me. Especially in those moments when life gave me the gift of desperation, it allowed me to stare into the mouth of panic and see possibility. And it reminded me that only in very few situations was I truly facing a yes or no decision. 

Goldberg famously dubbed this state of being wild mind: 

A place where everything exists, where we are not separate from anything and boundaries melt. 

It’s a path that can make us freer than we could ever imagine. And it all boils down to our emotional willingness to open ourselves to new opportunity. 

Remember, the world is a bundle of possibilities waiting to be explored. 

But only if we’re prepared to neutralize the binaries and hurl ourselves out there. 

LET ME ASK YA THIS... 
Will you stare into the mouth of panic and see possibility?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Wednesday, January 11, 2017

Orient yourself toward that which delights you

When I was going through a messy breakup, the best advice my therapist gave me was, keep pulling your triggers for joy

That sentence single handedly allowed me to create light in an otherwise dark time. 

And of course, it’s not only helpful in the moments when your heart is breaking. Pulling your triggers for joy is a daily practice that’s fundamental for a meaningful life. 

For example, the moment I step into the airport, I see thousands of fellow travelers who make me think, wow, joy can get no grip on these people. 

And that’s why I sing eighties pop songs on the way to the gate. Loud and proud. Even if people give me weird looks. I don’t care. Joy is flooding my veins, and they hate their lives. 

How often do you announce to yourself that you’re on the lookout for joy? Start pulling your triggers today:

Have some agency over joy. 
Defend your capacity for wonderment. 
Appreciate the value of your own thrills. 
Orient yourself toward that which delights you. 
Allow the expression of your full arousal constellation. 
Embrace what resonates with the needs and natures of your soul. 
Give yourself permission to spend time tending to the things that bring you genuine pleasure. 

These pursuits are not indulgent. They’re not shameful. They’re not guilty pleasures. And they’re not selfish. 

They are the primary paths to aliveness. They are the tools for restoring our capacity to enjoy existence.

Res severa verum gaudium. 

True joy is a serious thing. 

LET ME ASK YA THIS... 
When was the last time you wrote down the exact kinds of thrills that were calling to you?

LET ME SUGGEST THIS... 
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, January 10, 2017

Factors other than me can cause delay

When a prospect I’m trying to close falls of the face of the earth, my first instinct is to internalize. 

To blame myself for not being talented enough or interesting enough or valuable enough to be earn their callback. 

And this isn’t necessarily a bad thing. Internalization and assuming responsibility and finding ways to make things my fault has proven to be a helpful technique for motivating growth. 

But in the spirit of being kind to myself in small, concrete ways, I’ve been reminding myself that factors other than me can cause delay. Each human being rests at the nexus of a vast number of interwoven causes and conditions, most of which are out of their control, that influence their behavior. 

And so, if it’s been three weeks and I still haven’t heard back, perhaps that prospect is fighting a battle that I know nothing about. Maybe their board meeting was postponed until next month. Or maybe they didn’t get their grant money yet. 

Doesn’t matter. This line of thinking takes me out of my own head. It injects a healthy dose of compassion, empathy and humility. And it reminds me that I’m rarely anyone else’s first order of business. 

The point is, too much internalization can become a form of torture. Next time the universe suddenly seems to stop cooperating with you, try looking somewhere other than mirror. 

Because odds are good that it’s not about you. 

LET ME ASK YA THIS... 
What factors other than you might be the cause of delay? 

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!