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Wednesday, May 24, 2017

Whatever it takes to keep the shit at shoe level

We all do what we have to do to keep the peace inside ourselves. 

Whether it’s a private ceremony, a magic object, a daily practice, a dopey mantra, a motivational exercise, a weird habit, a bizarre compulsion or an obsessive tendency, there’s no need to judge ourselves. 

If that thing supports us in making our lives feel less difficult, if it allows us to carve out our own little corner of dignity, if it provides us with a safe haven from the whirling chaos and madness of the rest of the world, and if it helps us reduce our inner turbulence and maintain the continuity of our existence, then it’s worth doing. 

No justification, explanation or rationalization necessary. 

Keeping the shit at shoe level is a lifelong task. It takes a metric ton of thought power. 

And so, we have a responsibility to direct compassion and kindness inward. To save some acceptance for ourselves. 

But also to extend that same understanding to others. Because what may appear on the surface as a dysfunctional way of dealing with emotions, might simply be that person’s healthiest and most helpful way of keeping the peace inside themselves. 

I have a nurse friend who works hospital hours, which often requires back to back overnight shifts, followed by back to back daytime shifts. It’s massively fatiguing. She rarely has a consistent schedule, struggles to organize her time and often feels disconnected from friends and family members. 

And so, she takes sleeping pills. Not compulsively, and proudly, but not begrudgingly either. 

Because it’s one of the few effective ways combat the insomnia associated with odd work hours. And although it personally makes me nauseous to even think about taking sleeping pills, I’m still empathetic to her struggle. 

Because people do what they need to do to feel the way they need to feel. Whatever it takes to keep the shit at shoe level. 

And we owe it to each other to have compassion for myriad causes and conditions that lead people to act as they do. 

LET ME ASK YA THIS... 
Are you demeaning or pathologizing people’s choices, interests or expressions because they’re unlike yours? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, May 23, 2017

Allow yourself the weakness of being happy

Once upon a time, our country’s most popular fiction writer suggested that people were hungry for a sight of joy, for a moment’s relief from that gray load of suffering which seems so inexplicable and unnecessary. 

More than a half a century later, the insight still holds up. 

People still crave the elixir of watching someone genuinely enjoying themselves. People still admire those who wear their joy as the brand on their forehead for all to see. And people still flock to and get inspired by those individuals who brave enough to allow themselves the weakness of being happy. 

Which is excellent news. Because it means we don’t have to be afraid of joy. 

It brings to mind the term guilty pleasure, which I recently learned has an official definition. Multiple dictionaries tell me that a guilty pleasure is something, such as a movie, a television program or a piece of music, that a person enjoys, despite morally believing or being informed that the substance or activity is abnormal, improper or incorrect. 

French speakers actually have a similar idiom within the culinary world called péché mignon, a phrase that translates to mean, tiny sin. 

But the reality is, joy is not a sin. Or an indulgence. Or something about which to feel shame. 

Quite the opposite. Joy is a moral imperative. It’s the only elixir guaranteed to keep our species from extinction. 

And the good news, there’s no pleasure police that’s going to arrest for belting out cheesy pop songs at the top of our lungs, waiting for traffic light to change. No matter how off key we sing. 

It’s all a matter of mindset. Having some agency over joy. 

Replacing guilty pleasure with shameless enthusiasm.

LET ME ASK YA THIS... 
Are you allowing yourself the weakness of being happy?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Monday, May 22, 2017

Demonstrate to yourself that you are determined to move forward

The problem with revenge is, it keeps pain and violence in circulation.

And from a purely economical scale, it’s not an intelligent use of resources. There are better ways to spend your time and money and energy. 

I’m reminded of a great line from an old western novel. The cowboy says: 

All that time you’re spending trying to get back what was taken from you, more is going out the door. And after a while, you just try and get a tourniquet on it. 

The question is, how do you stop the bleeding? How do you reconcile the thieves and cheaters and freeloaders who believe they’re entitled to wet their beaks on your every achievement? 

Simple. Take action. Make progress. Cut yourself loose from the dead hand of the past. Keep your eyes off the rear view mirror, keep adding energy to the system and keep moving the story forward. 

That’s the most economical, least stressful way to live. Whereas sitting around feeling sorry for yourself, proclaiming that everywhere you leak, the world hangs a bucket, is a recipe for disappointment and bitterness. 

It’s just another distraction to diminish your sense of progress. 

I’ve been publishing my writing for over fifteen years. And I’ve lost count of the number of people who have blatantly pirated and plagiarized my material. 

But taking legal action and sending strongly worded letters and calling people onto the carpet wasn’t doing a damn thing. 

And so, I let it go. I accepted the leaks in my bucket as the cost of doing business. I stopped looking into the rear view mirror. I started demonstrating to myself that I was determined to move forward. 

And over time, I freed myself from bitterness and came out on the other side with clean heart. 

Take your momentum wherever you can find it. Buoy yourself by the prospect of any kind of progress. 

Because there’s nothing more infuriating than being left hanging silently over the path on which no steps were taken. 

LET ME ASK YA THIS... 
How will you demonstrate to yourself that you are determined to move forward? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Sunday, May 21, 2017

Forgiveness is a fashion worth fighting for

Pope, the legendary eighteenth century satirical poet, was the originator of the saying:

To err is human; to forgive, divine

It’s an oldie, but a goodie. And it will always be a powerful mantra for our daily dealings with others. 

But lest we forget, the river flows both ways. We can’t overlook the grudges we hold inside our own heads. 

The first beneficiary of forgiveness is always ourselves

Because the mantra isn’t solely about extending kindness to those who trespass against us, it’s also about practicing compassion with ourselves. Especially in those small, quiet moments when nobody else is around, when it’s tempting to morph into the internet bullies of our own minds. 

Every time I perform music in public, I make mistakes. It’s guaranteed. Perfection is an illusion. People who say otherwise are either liars or robots. 

But the good news is, there’s an invaluable skill that we can develop along the path of failure. 

Recovery. Quickly, quietly and compassionately letting go of those mistakes, powering through and continuing the performance. 

Because the show must go on. If we don’t forgive ourselves now, we’ll keep paying for the mistake over and over again. And what a shameful waste of mental resources that would be. 

Next time you blunder in front of the crowd, use kindness to set yourself free. 

Treat it as another adventure in compassion. 

Because heaping on more guilt won’t help you learn from the mistake. 

LET ME ASK YA THIS... 

Are you still incapable of dispensing forgiveness to yourself?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, May 20, 2017

Not because we make them so, but because we love them

There’s an obscure but dazzling collection of essays on community building that contains the essential reference guide for creating productive work environments. 

Published in the early eighties, experts on the leading edge of organizational change, from academics to civil servants to social workers to third world philanthropists, got together and shared a variety of frameworks for building community holistically. 

One of the key takeaways was the distinction between intentional and incidental. How community building, like so many things in life, isn’t necessarily an explicit goal. Rather, the spirit of community often emerges as leaders create a context for people to remember, discover and share their personal values and priorities. 

It’s incidental, not intentional. 

Startups understand this distinction intuitively. Unlike the corporations of the past, where the best you could hope for was a place to work with some nice people who would share in your misery, these agile and innovative companies create a workplace that embraces the weirdness people have to offer. 

They give their employees the freedom to use their talents they might never exercise anywhere else. That’s the intentional goal. 

And as an incidental result, community follows. 

The point is, it’s one thing to encourage people to be more of what they are, but to empower them to become what they never thought they could be, that’s how you create an atmosphere worth coming to. 

That’s how organizations become communities. 

Not because we make them so, but because we love them. 

LET ME ASK YA THIS... 
How are you making your community more joinable? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Friday, May 19, 2017

Deepen your direct participation with the world

I spent my first year of college in the wrong place. 

Too big of a party school for my liking. Too much drinking and too many drugs and too many slackers skipping class to play ultimate frisbee in the quad. 

But instead of making a concerted effort to connect with new friends, I hibernated in my dorm room. And by the time second semester rolled around, I officially decided to transfer. 

That had to be the answer, I thought. Moving across the country to a smaller school will make all my problems magically disappear. 

Unfortunately, when I started my sophomore year at this supposedly different school, nothing changed except the zip code. There were just as many parties and just as many students getting high and skipping class. 

In fact, I remember seeing a hooded sweatshirt the window of the bookstore that said it all. 

We’re a drinking town with a college problem. 

That’s when I realized, oh my god, if my college experience sucks, it’s my fault. The onus is on me. No matter how comforting and soothing and safe it feels to spend my time watching television in my lonely apartment, pining for a peer group to somehow materialize, sitting back and waiting for people to be friends with me is a losing strategy. 

Time get out of my private little shell and engage with the world. 

And so, every day, I stared making a special effort to deepen my direct participation with the environment around me. I attended free events and got involved with campus organizations and raised my hand for volunteer positions and made new friends with interesting people I never would have met otherwise. 

And for the first time in years, I didn’t feel like an alien staring into the window. I belonged. 

Meanwhile, people were drinking and smoking and partying just as much as they did before. But because I rehabilitated my mindset, it didn’t seem to bother me anymore.

Perhaps there should be another shirt in the window that reads:

If everyone you meet is an asshole, you’re the problem. 

LET ME ASK YA THIS... 
Are you finally ready to get out of your private little shell and take a look at the world? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Thursday, May 18, 2017

Changing the way we relate to our own imperfection

Loving and forgiving and accepting and being kind to ourselves aren’t skills that we master overnight. 

They strengthen through a continuous cycle of action and reflection. They’re developed and nurtured over time and with lots of practice. 

And it all starts with awareness. Because the emotional edifice of loving ourselves cannot be built without a bedrock of intention upon which to hoist the first beam. 

Demello said it best in his classic book of spiritual wisdom. 

In awareness, you keep your softness, your subtleness, your gentleness, your openness, your flexibility, and you don’t push, change simply occurs. 

In my own quest to be more compassionate towards myself, I’ve been working on catching unkind thoughts upstream. Nipping cruelty in the bud before it becomes systemic. 

One of the awareness techniques I find helpful is to objectively say to myself:

Aha, now here’s one of those times when I might be tempted to beat myself up. Interesting. 

And that’s it. Nothing else happens. I’m just noticing the moment. 

By stopping for a breath or two and making this observation and feeling where it lives in my body, I’m able to acknowledge that my pain is deserving of a kinder and more caring response, as opposed to thinking, god you’re such an idiot

Even if I don’t always follow up that moment with a supportive arm around my own shoulder, at least the awareness is there. Which is a huge victory in itself. 

Because it changes the way I relate to my own imperfection, which changes my overall experience of living. 

LET ME ASK YA THIS... 
What do you say to yourself to catch unkind emotions upstream? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Wednesday, May 17, 2017

Crunch Wisdom: AirHelp's 4 (More) Lessons From Day Two of Disrupt 2017

Disrupt came to town this week. 

AirHelp, as an alumnus of the startup battlefield, had the privilege of returning to the conference to learn what’s new in the world of tech, connect with exciting companies and learn from inspiring speakers.

Yesterday we looked at insights from day one, and here’s day two:

1. Most technologies spend ten years in development before they reach the human population. Fascinating perspective from a biotech scientist. She reminds us that most people’s problem isn’t a lack of focus, it’s a lack of patience. That’s what winning startups know. That it’s a long arc game. That labor sets its own pace and has its own schedule. And if we try to rush the process, if we’re unable to trust that the thing we’re building will unfold according to its own timetable, we won’t be around in a decade.

2. Build a platform to expose people’s capabilities. Local Motors, the world’s biggest distributed auto manufacturer, uses micro factories. They can 3D print a car in twenty nine hours. Their founder reminded us that each of us is born with a talent we are meant to use. Everyone has a reservoir of genius worth discovering. And if a company can give people the right opportunities and use those talents properly, they’ll be around forever.

3. Keep a playbook in the drawer and hope you never have to use it. A marketing colleague of mine shared insights about crisis communication. How every company is in the business of public relations. And in a post fact world of instant press, true or not, real time response marketing is no longer a luxury, it’s a necessity. United’s recent debacle was the perfect example in the travel industry, and AirHelp was fortunate to use that moment as a opportunity to educate passengers about their rights.

4. Ask yourself three key questions. Handy’s founder had amazing insights about entering new marketplaces. He posed three questions every entrepreneur should ask. Does anybody care? Can we be the best? And can we create a sustainable long term business? Two isn’t enough. You have to be able to answer all three. Without the critical intersection of need, quality and continuity, the brand is doomed for failure.


See you at day three!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!