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Wednesday, July 01, 2015

An alien staring into the window of the party

I’ve always been a fiercely independent person. 

I love connecting and conversing and communing and carousing with people, and I cherish the centers of belonging in the different parts of my life, but on a traditionally sanctioned scale, I’m just not a joiner. I don’t have strong affiliation needs. Niches and scenes and cliques and teams and genres and circles and clubs and associations and tribes just aren’t appealing to me. 

And I’ve tried. I really have. My whole life I’ve made concerted efforts to join numerous groups, personally, professionally, spiritually and otherwise. But none of those things truly clicked. No matter how hard I tried to fit in and play nice, I always felt like an outsider. No matter how hard I tried to convince myself that I was part of the team, I always felt like an alien staring into the window of the party. 

But the good news, I’m completely at peace with this. I don’t need a membership card to feel like a whole person. Like I belong in the world. 

The bottom line is, I have a thriving interpersonal life with friends that I love and colleagues that I trust and family that I cherish. I have multiple centers of belonging that create meaning in my life. And that’s enough for me. 

Carlin said it best. Avoid teams at all cost. Keep your circle small. Never join a group that has a name. And if you must join, and they tell you that you're not a team player, congratulate them on being observant. 

LET ME ASK YA THIS...
How does your definition of belonging differ from the rest of the world?

LET ME SUGGEST THIS...
For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Tuesday, June 30, 2015

Longevity is the ultimate leverage

If you want to make money, just do something amazing ten years ago. 

That’s not a joke, that’s just the way opportunity works. You just start doing things. Usually in silence. Without recognition or remuneration. And without a guarantee that any doors will open for you. 

But you trust that, eventually, one of those things will earns its way into the right person’s memory. And when the time comes for them to bring somebody in, your name will moved to the top of the list. 

When I think back to the biggest gigs and projects and opportunities of my career, every one of them started with a prospective client calling me from out of the blue saying something like, I remember reading about you years ago. I can’t recall where I first heard your story, but it always stuck with me. Anyway, we have this thing we’d like to hire you for

That’s not marketshare, that’s mindshare. You don’t buy it with advertising, you earn it by enterprising. 

That’s what entrepreneurs don’t understand. Your credibility is, they’ve heard of you before. You never went away. You stuck around long enough and were ready when the right people finally found you. That’s the level of continuity that gives you the right to pull your chair up to the table. 

At that point, talent is neither here nor there. Because when there’s only one person they can hire, it’s a pretty straightforward negotiation. 

LET ME ASK YA THIS...
Are you willing to be paid today for the free work you did yesterday?

LET ME SUGGEST THIS...
For a copy of the list called, "27 Ways to Out the Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Monday, June 29, 2015

Don’t wait, create

Pathetically puttering around with your fingers crossed until you get that one email that changes everything is no way to live your life. 

It’s an inefficient, disempowering and unsustainable way to manage a career. And unless you’re the one percent of incredibly famous, independently wealthy or impossibly lucky people, consider finding strategy that provides surer footing. 

I was listening to an interview with a famous actor who struggled for years as a young comedian. He explained that back in the eighties, booking agents and casting directors and sitcom producers weren’t interested in his work as an artist, so he took matters into his own hands. He announced to himself, I’m going to do so many things on my own on the outside, that it’s going to force you to give me these opportunities. 

Fast forward to a few years later, and he had more work than he can handle. Not because of magic, but because of momentum. Jeff hired himself, built his own leverage and, through sheer volume, made his work impossible to ignore. 

Had he waited around feeling sorry for himself, cursing the cruelty of the world, he would have disappeared. Had he wasted his resources raging against an unjust fate instead of directing them into the work of creating a better reality, he never would have made it. 

Don’t wait, create. People aren’t here to facilitate you. Uncross your fingers and go make something worth noticing. 

LET ME ASK YA THIS...
Are you seeking new opportunities through the attraction of working or the arrogance of waiting?

LET ME SUGGEST THIS...
For a copy of the list called, "24 Ways to Out Grow Your Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, June 28, 2015

Every cent starts as a sentence

Every artist sells. 

It’s not the easiest or most enjoyable part of the process, but without it, we’re just winking in the dark. Like my mentor used to say, if you’re not there to sell, you’re just a visitor. 

The secret is making selling a regular part of your daily creative workflow. Viewing the business surrounding the art as a part of the art itself. 

To do so, you first have to give yourself permission to take off your artist hat and put on your sales hat. Debono called this process parallel thinking, which is the process of separating thinking into clear functions and roles, allowing you to easily focus or redirect your strategy at the drop of a hat. 

For example, every time I create something new, whether it’s an article or a song or a performance or a product, I ask myself a series of questions. 

First, from a strategic standpoint. Now that I have this, what else does this make possible? How can I use this to get more of what I want? 

Next, from a focused financial standpoint. Which organization has money that, when they see this, would consider giving it to me? Which people, who can write a check for my value, can I send this to?

Then, from a relationship building standpoint. Which existing client does this give me an excuse to reconnect with? Which potential client do I now have a valid reason to reach out to? 

That’s parallel thinking. And it’s a reminder that we can’t ignore our enterprise, hiding behind a desk, hoping our art will magically monetize. Artists who don’t sell, suffer. 

Waits famously said that got into the music business so he could write a song and say, now fly away and go make daddy some money. Which is a romantic and idyllic notion, but the reality is, we can’t sit back and wait for people to write us a check. At some point, we have to stop filling the canvas and start pounding the pavement.

LET ME ASK YA THIS...
What’s your strategic process for peddling every single piece of art you create?
LET ME SUGGEST THIS...
For a copy of the list called, "99 Questions Every Entrepreneur Should Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Saturday, June 27, 2015

Don’t beat yourself up about not getting it

Tweedy is a prolific songwriter, but also a promiscuous reader. 

I once heard an interview in which he explained that he reads a lot, but he doesn’t necessarily pay attention to every word. Jeff said that it’s comforting just to read. That he buys books that are rich in language and are about interesting things, because the words are so fun to just absorb. 

And he doesn’t beat himself up about not getting it. In fact, he doesn’t give a shit about getting it. That’s not the point. He reads for pages and pages and pages and it’s like listening to music in the background. Because for him, reading is a way to think. 

When I first heard that interview, something inside of me clicked. I thought to myself, wait a minute, you’re telling me I can read books without the burden of comprehension and understanding? I can digest and absorb the author’s language without the responsibility of knowing or even caring what they’re writing about? This is great news. Now I can just relax and let the words wash over me. Now I create a space where I don’t feel obligated to do anything other than just soak it all in. 

What a liberation. Every shameful memory of failing those stupid reading comprehension tests in school faded away like a dissolving cloud. And now, I no longer read books, I inhale them. Books are part of my diet. They’re fuel for my body and brain. And I never allow myself to be talked out of buying another one. 

That’s why throwing back five, sometimes ten books a week, is nothing to me. I blow right through them. And I have zero guilt about the process because reading is one of the chief ways I create meaning in the world. 

Besides, there’s no test at the end of the week. There’s no teacher in the front of the room with a red pen and stopwatch making sure I comprehend every word of the story. I'm an adult. I can do whatever I want.

LET ME ASK YA THIS...
What are you still doing because of guilt?

LET ME SUGGEST THIS...
For a copy of the list called, "11 Ways to Out Google the Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Friday, June 26, 2015

Everyone creates their own story about struggle

You can’t rush someone else’s journey. No matter how badly you want them to succeed, no matter how much you believe in their ambition, you still have to let them fumble, frustrate, flail, and even fail. 

When you jump in too early, too often and to intensely, you fractionize their experiences, rob them of valuable learning opportunities and prevent them from taking complete ownership over their own process. 

Whitman was right. Not you, not anyone else, can travel that road for them, they must travel it for themselves. 

When I think back to all the stumbles and strains and struggles of my journey, I’m grateful that I had cheerleaders, but I’m even more grateful that those people let me make my own mistakes. I made not have realized it at the time, but their restraint helped make me a more proficient and textured businessperson and artist. Had they not trusted me with trouble, I may not have procured the maximum amount of learning from my experiences. 

Proving, that all journeys are better with someone riding shotgun, just as long as that person isn’t grabbing for the steering wheel every five minutes. 

LET ME ASK YA THIS...
Are you robbing someone you love of the opportunity to hit their low?

LET ME SUGGEST THIS...
For a copy of the list called, "13 Service Phrases That Payses," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!