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Monday, September 26, 2016

Steal Scott's Ideas, Issue 015: Cozzzy, Showeroke & Wipe Mitt

Ideas are free, execution is priceless.

That’s been my mantra since day one of starting my business.

It’s also the title of a book I wrote a few years back. You can download it for free here.

But here’s the problem. I'm an idea junkie. Everything I look at in the world breaks down into a collection of ideas. I have about fifty new ones every day, and sadly, I can only execute so many of them. Even if I had all the resources and all the time in the world, I still wouldn’t be able to keep up with the whirlwind of insanity that gusts through my brain.

And that’s where you come in.

I believe ideas were never meant to stay that way. And so, in this new blog series, I’m going to be publishing a sample of them on a weekly basis, in the hopes that they inspire you to (a) execute them, (b) improve them, or (c) invent something completely different.

Remember, once an idea springs into existence, it cannot be unthought.

Even if that idea is ridiculous.

Enjoy! 

Steal Scott's Ideas, Issue 015

01. Gratisfy. 
Let art by they medicine.

An arts charity that gives away free supplies to creatives struggling with depression who need to heal through making things

02. Kinder Car. Fast shipping, safe parking.
A valet babysitting service for big box retailers where retired grandparents watch your kids in the car while you run into the store

03. Church Plan. Looking for a pew good men.
A placebo service that pays people to attend services at new congregations to help preserve the illusion of community, growth and momentum.

04. Fitbud. Never sweat alone again. 
A calendar and meetup up for gyms and fitness centers who want to help unmotivated members never workout alone

05. Cozzzy. Even adults need to be babied.
A delivery service that brings you cookies, tucks you in and reads you bedtime stories when you have trouble sleeping.

06. Mercurial. Take responsibility for your orbit.
A service that monitors your social media feeds and uses a language algorithm to tell you when your mood has dramatically shifted.

07. Showeroke. Lather, sing, repeat.
A waterproof karaoke machine for your bathroom for people who take singing in the shower seriously

08. Wipe Mitt. Crap without collateral damage.
A ten inch, hand held toilet paper applier that allows you to clean yourself properly and without a mess

09. Hire Ground. Vett people's brains, not their resumes.
A talent recruitment software application that creates a social media algorithm to protect a job candidate's attitude, mindset and communication

10. Polygameet. Stay on top of your dates.
A relationship management dashboard that helps you keep track of your various romantic partners.

LET ME ASK YA THIS...
How will you turn these ideas into I-dids?

LET ME SUGGEST THIS...
For the list called, "49 Ways to become an Idea Powerhouse," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, September 25, 2016

It’s not about good or bad, it’s about what gives us energy

For decades, management gurus have been preaching to the masses about enhancing strengths, rather than correcting eliminating weaknesses. 

Which is a solid approach to activating human potential, but only if we understand the difference is between the two. 

A strength, for example, isn’t necessarily something we’re good at. Because it’s not about a good or bad. It’s about what gives us energy. 

Similarly, a weakness isn’t necessarily something we’re bad at, it’s just something that drains the life out of us. 

Take community management. Movement starting. Creating a tribe and leveraging that energy to make real change in the world. It’s a strategy that’s been scientifically proven to work for brands, businesses and organizations. 

But only if that’s your strength. Only if you get energy from building a tribe. Otherwise it’s just another shiny object. 

I’ve attempted to build community around my business on a number of occasions, but every time I try, the energy drains out of me faster than water out of a busted dam. It’s deeply frustrating. Because even though I’m an extrovert, and even though there’s a part of me that wishes community management was as strength, trying to coordinate a meetup with seven complete strangers, half of whom aren’t even going to show up anyway, makes me want to bang my head against a brick wall. 

That’s just not who I am. I was born to be an expresser, not a connector. I was born to be an example, not an organizer. 

The point is, strengths and weaknesses are important traits to understand. But what’s more important is arranging your work to coincide with your energy style. To invest your time in experiences that focus your whole being in a harmonious rush of vitality. 

Otherwise you’re going to deplete yourself getting something that is worthless. 

LET ME ASK YA THIS... 
Will this new project add to your life force or rob you of my energy?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, September 24, 2016

Tapping into your native endowments and limitations

When it comes to getting your work done, you do whatever it takes. 

It doesn’t matter if your productivity tool is dopey or dramatic or extreme, as long as it gets you one step closer to your dream, it’s worthwhile. 

As long as it advances your ability to do what you love, it’s worthwhile. 

I have a writer friend who’s highly extroverted and has severe case of attention deficit disorder. As such, she requires constant external visual stimulation while she works. 

But instead of keeping the television on the weather channel, poisoning her brain with disaster porn, during her writing sessions, she lights a candle. Not because it’s inspiring and warm and spiritual and pleasant smelling, but because the constant moving of the flame stimulates her eyes and provides her brain with just enough external stimulation to prevent her from getting bored with the primary task at hand. 

It’s a perfect example of identity based creation. Tapping into your native endowments and limitations of creativity, motivation, inspiration, personality and intelligence, and channeling them in the service of making your ideas happen. 

The candle reminds us that we’re adults, we can do whatever we want, and there’s no creativity police who’s going to arrest us for putting into place a new structure or ritual that support our aims. 

The process of creating the art should be just as unique and customized and personal as the art itself. 

LET ME ASK YA THIS... 
How is your creative environment tailor made to your brain’s tendencies?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Friday, September 23, 2016

All unhappiness grows from that which goes unquestioned

It’s hard to have a predilection for rebellion. 

When your dominant ethos is innovative, risk taking and individualistic, and when the choices you make are often as an expression of your identity, you have to steel yourself against the inevitable slings and arrows. 

Because despite millions of years of evolution, human beings are still superstitious natives. We’re still tribal animals. We possess the profound tendency to affiliate. 

And so, any time a person is heretical enough to raise doubt and deviate, they’re vulnerable to being discouraged, ridiculed, shamed, ostracized, isolated, and sometimes even imprisoned, tortured and killed. 

It’s the oldest form of social control. And if we have any intention of chasing down the authentic self, we must resist. We must make personal choices divorced from inherited morals and values of the current culture. 

I’m reminded of an fascinating interview with a successful comedian who’s known as an avid non drinker. Hal’s explanation of the reasoning behind his choice was brilliant:

At a very young age, it seemed like drinking was an experiment that everybody seemed to be conducting on themselves, but with no control to the experiment. Normally when you test a drug on a lab rat, you have one rat that isn’t taking it. But it seemed like everyone I knew took the drug without ever seeing if their life would be better or different or the same, normal or abnormal, if they just didn’t. And so, I figured I’d just be the control. The odd thing is, more people ask me why I don’t drink without ever asking themselves why they do drink in the first place. Considering they’re making the decision to participate in an activity, logic would follow that they would have to explain why they do it, instead of those who are sober having to explain why they don’t. 

The point is, saying no is the fundamental way we have of differentiating ourselves. It’s not about drinking, it’s about making personal choices independent of what the herd is doing. Even if we’re ostracized for doing so. 

Remember, deviance isn’t a crime, it’s a badge of individuation and honor. 

Instead of perpetuating norms of what is acceptable, instead of mindlessly accepting the socially sanctioned boundaries of what can be rejected, embrace alternative ways of being and relating. 

Because all unhappiness grows from that which goes unquestioned. 

LET ME ASK YA THIS... 
Do you do what you do because you actually believe in it, or because you inherited the culture around you and mindlessly started marching in lockstep?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Thursday, September 22, 2016

Spur into the kind of action that will help the organization thrive

Nobody goes to work waiting for somebody else to light their fire. 

That’s how motivation works. It doesn’t happen to people, it happens in them.

And so, if you want the people around you to spur into the kind of action that will help the organization thrive, don’t spend too much time pointing out their flaws and inspiring them with fear and offering sandwich feedback and dangling carrots on sticks. 

Instead, focus on creating an environment that supports the pursuit of meaning. 

Zappos employees often say that they love seeing the look on friend’s faces when they tell them where they work. It’s that motivated and meaningful of an organization. According to their annual culture book, the company allows people to do what they love in an environment that wants them to do it. They offer team members the freedom to use the talents they might never exercise anywhere else. They create a platform for employees to evolve into who they are, and more importantly, to evolve at their own pace. 

And along the journey, those people are cherished, not appreciated, but cherished, for what they contribute to the world. 

When you consider that framework of motivation and meaning around the work, it’s no wonder their organization is not only one of the best companies to work for, but also one of the best companies to buy from. 

People light their own fires. And customers from around the world pay money to watch them burn. 

LET ME ASK YA THIS... 
Are you helping people live their life as an example of choosing meaning?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Wednesday, September 21, 2016

Enter into the transcendental healing atmosphere

Neff’s psychological research on compassion found that people’s relentless pursuit of superiority is the cause of significant emotional pain. 

She reminds us that we live in a hyper competitive culture where we need to feel special and above average and okay about ourselves, which leads to chronic social comparison. 

And one of the saddest consequences of that behavior is how we distance ourselves from people whose success makes us feel bad about ourselves. Our climb toward superiority is a descent into isolation. We tend to cut off from others when things go wrong. 

Which, of course, is at odds with our human tendency to affiliate. And that sends us into a spiral of loneliness. 

Therefore, our challenge is twofold. 

First, learning to let go of the need to feel better than others. Releasing our perceptions from the tight clamp of negativity. And never allowing our value to rise and fall in lockstep with other people’s latest success or failure. 

The second challenge is, replacing comparing with connecting. Trading introspecting for interacting. Because all healing occurs in relationships. Brains heal brains. Only through interpersonal encounters with others can we enter into the transcendental healing atmosphere. 

We have to reach for others and cocreate and expand our brain's repertoire and get new wiring out of our interactions. 

LET ME ASK YA THIS... 
How does social comparison block your ability to heal?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, September 20, 2016

In the privacy of your own head and heart

Doing inner work could mean any number of things. 

Accepting yourself and reprogramming beliefs and identifying values and reframing self talk and releasing shame and setting boundaries and being kind to yourself and letting go of the past and restoring wholeness and decoding dreams and connecting with spirit and healing guilt and leveraging limitations and feeling your feelings and releasing resentment and alchemizing anger and awakening to your true self, to name a few. 

What’s hard is, none of this work can be comfortably quantified. There’s no passing grade. We don’t have any metrics to show us where the inner work is paying off in the material world. 

And that can be discouraging, because part of us can’t help but ask, what’s the point of all this inner work? Is it actually making my life better, or am I just fetishizing personal development? Can I see the ripples in the real world, or am I just treating myself like little narcissistic project, disappearing down the rabbit hole of my own mythology? 

It’s a constant battle. Especially if you’re the kind of person who does a lot of thinking and reflecting and imagining. 

But here’s the part that nobody tells you. Once you’ve done the inner work, everything else comes faster. It’s the strangest thing. You spend all this time in the privacy of your own head and heart, building your spiritual and emotional and mental foundation. 

And then one day, you suddenly realize, oh wow, I’ve created fertile inner soil from which my outer life can now flourish. 

LET ME ASK YA THIS... 
Are you using the entirety of your inner life to serve your dreams?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Monday, September 19, 2016

Anxiety is a sign that our system is alive

When I was in my twenties, working nonstop, building my business from the ground up, I struggled with significant stress related illnesses. 

To the point of medication and hospitalization. 

Thankfully, my physician referred me to a prominent hypnotherapist who specialized in helping young professionals cope with their newly found anxieties in the working world. 

And after our first few sessions, I quickly learned that running in anguish from anxiety was futile. It’s part and parcel of life, he told me, and it will not go away any more than your breath will go away. 

In fact, anxiety is very similar to breathing, physiologically. It’s something we can treat as sign that our system is alive. It’s a reminder that we’re human and fragile and imperfect, and if we felt nothing, that would be true cause for concern. 

And so, instead of exhausting myself trying to swim against the tide, I began to follow anxiety to wherever it lead me. I became an expert on my own stress. I sought out anxiety as a doorway to deeper meaning and understanding. I formed an alchemy where the lead of my worry turned into the gold of my heightened consciousness. 

Slowly, these strategies worked. They helped me create a healthier relationship with my stress. And after many years of dedicated inner work, the pain plummeted from an eight to a one. 

All because I stopped swimming against the current and started surfing it. 

LET ME ASK YA THIS... 
How are you approaching your anxiety as a doorway to deeper meaning?

LET ME SUGGEST THIS...

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!