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Monday, August 31, 2015

Eyes Full Of Dreams -- Chapter 05: Honey (2015) -- Scott Ginsberg Concert Documentary

Eyes Full Of Dreams is a musical and motivational masterclass about making use of everything you are. 

This film will be presented as a serialized, episodic documentary. I’m premiering each song as a stand alone chapter.


Watch the movie, buy the album and download the dream journal at www.eyesfullofdreams.com.



Honey Honey, you’re a find girl Sitting cross legged on a broken world Honey, are you sure you’re Ready for the knuckles to knock your door For sure They’ll swarm Swarm Swarm, to your heart Honey, doubt is a sign Your faith has a pulse but so does mine That’s just fine Honey, grind away your Grief with labor go and work some more For sure They’ll swarm Swarm Swarm, to your heart Pet me tenderly Eyes all full of dreams Honey, crack a window Make love to the world, open up Honey, this cathedral Twenty six lead soldiers full

They’ll swarm Swarm Swarm, to your heart Pet me tenderly Eyes all full of dreams
LET ME ASK YA THIS...

What's blocking your dreams?



LET ME SUGGEST THIS...

For a copy of the list called, "26 Ways to Out Brand Your Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, August 30, 2015

Kill two stones with one bird

Everything we do should lead to something else we do. That’s core to the leverage mindset. Multiplication. Turning one opportunity into twenty. 

Recently, one of my clients rented my brain to help his team setup a system for leveraging customer relationships. I was thrilled to start the project. The only problem was, I had never done that for a client before. 

And so, to prepare for our meeting, I began searching for the key leverage strategies and tactics that silently guided my business efforts for more than a decade. I began deconstructing something that I executed rather intuitively and abstractly for many years.

To my surprise, I discovered a framework that I didn’t have at the outset, but accidentally created along the way. Awesome. Now it was time replicate my system more exactly and practically. 

Selfishly, for my own purposes, but also as a tool to help others create the most leverage out of their own opportunities. The result was a conditional software application called Leverage Junkie. It’s a simple program that helps users kill two stones with one bird, at every possible opportunity. 

For example, when a business takes on an exciting new client, they ask themselves a series of leverage questions. Here are a few from my list. 

What other clients are available to me now? How can I use this relationship a marketing tool? How will I use this to diversify and expand my offerings? 

Everything we do should lead to something else we do. 

LET ME ASK YA THIS...How are you multiplying your opportunities?

LET ME SUGGEST THIS...
For a copy of the list called, "34 Questions to Keep Your Company Growth Minded," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Friday, August 28, 2015

Priority follows biology

During a recent interview, the host of the show asked me how I prioritized my many projects. 

But I said to him, I don’t prioritize my projects, I listen for what wants to be written. I follow my energy and check in with my body and gauge how the prospect of doing something makes me feel. 

That’s my filter. If working on a project makes my insides come alive and infuses me with feelings of satisfaction and pride, I prioritize it. But if working on a project makes my stomach hurt and my skin flush and slowly overwhelms me with feelings of apathy and cynicism, I move on to something else. 

I listen for what wants to be written. 

And it’s nothing personal, it’s just biology. Besides, projects don’t have feelings. It’s not like they’re going anywhere. They’ll be standing by for when the time is right. That’s my system, if you can call it that. 

For example, I know that I compose and perform music at a much higher level if I’ve recently exercised. In a post workout state, my blood is flowing, my muscles are loose, my brain is clear, my emotions are regulated and my vocal cords are stretched. Perfect time to write a song. 

But that’s not prioritizing, that’s just being body smart. And so, the great creative discipline is simply knowing what season it is. Confronting the realities of your physical, emotional, existential and psychological inclinations. And developing an exquisite understanding of your own timing. 

In fact, the word season comes from the term saison, which means, the right moment and the appropriate time. That’s the only system you need. Listen to your body loud enough, there will be no doubt in your mind which projects to prioritize. 

LET ME ASK YA THIS...
What is your body telling you to work on, right now?

LET ME SUGGEST THIS...
For a copy of the list called, "31 Questions to Turn Your Expertise into Money," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Thursday, August 27, 2015

Be responsible for your own evolution

There are several indicators that you’ve taken a complete step forward in your brand’s evolution. 

One is diversity. Offering your work in new ways each year. Taking hidden products or services out of the shadows. Making your value accessible to people with different needs. Building on your offerings with better and more sophisticated variations. And converting the smallest revenue centers of your enterprise into an entirely new business units. 

Another indicator is depth. Accelerating the average scope, degree, and size of business you do each year. Boosting the dollar value of your average sale. Earning more money, per client, than you did the year before. Launching projects that are more ambitious, entail greater risk and require more resources. 

The last indicator of an evolving brand is deletion. Giving things up to focus on what will set your brand apart. Dumping lower priced products, lower value clients and lower return endeavors. Declining projects and clients with weak asset value by running them through your opportunity filter. And exorcising unfixable, unprofitable clients from your business because they’re dragging behind you like an anchor. 

Diversity, depth and deletion. Key indictors of an evolving brand. 

Just remember, evolution is an effect, not a cause. Evolution follows involution. And so, if you want your brand to evolve on the outside, start by making upgrades on the inside. 

Otherwise it’s just cosmetic. Redesigning your website doesn’t mean your brand has evolved. 

LET ME ASK YA THIS...
Are your current projects shaping a new life worthy of your past success?

LET ME SUGGEST THIS...
For a copy of the list called, "31 Questions to Turn Your Expertise into Money," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Wednesday, August 26, 2015

Making commerce easier to swallow

Selling isn’t my strong suit, creativity is. 

I’m much better at getting heard than getting paid. 


However, asking people for money is fundamental to the success of any enterprise. Artists who don’t sell, suffer. And so, I try to use creativity to trick myself into selling. To kill two stones with one bird, as the saying goes. 


Here’s how my process works. Anytime I create something new, from a documentary to an article to a software program to the latest book to a live recording of a presentation, I always ask myself a few leverage questions to bridge the making and monetizing. 


Here’s the first one. 


Whom have I served in the past, that has money, that needs to see this new thing I just made? 


This question is a time machine. It helps me recall past clients that I may have forgotten about over the years, and gives me a valid reason to follow up with them with value. 


Here’s the second one. 


Whom would I love to serve in the future, that has money, that needs to see this new thing I just made? 


This question is a crystal ball. It challenges me to give my artistic voice new outlets that were previously unavailable, and allows me to activate a new market segment. 


By asking myself these questions, and then acting upon them in a proactive, value forward manner, I reconcile selling in my mind. I make the dreaded commerce component of art easier to swallow. And most importantly, I earn money. 


LET ME ASK YA THIS...
What aspect of your creativity can you enlist to help you sell?

LET ME SUGGEST THIS...
For a copy of the list called, "12 Ways to Get Customers to Open Your Email First," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Tuesday, August 25, 2015

Eyes Full Of Dreams -- Chapter 04: Everything (2015) -- Scott Ginsberg Concert Documentary

Eyes Full Of Dreams is a musical and motivational masterclass about making use of everything you are. 

This film will be presented as a serialized, episodic documentary. I’m premiering each song as a stand alone chapter.


Watch the movie, buy the album and download the dream journal at www.eyesfullofdreams.com.




Everything

Hope
Palms sweaty and your heart’s elevated
This ain’t no joke
Kitchen floor boards under your swords
Have awoke
But I’m not tired of cleaning up your dream


Please, please
That’s cool, just another bullshit factory
Take out your sleeve
Let the flood clean up
This head of debris


Tell me that it’s okay and we’ll change everything
Tell me that it’s okay and we’ll change everything
Everything


Trust
Just save me a seat on the back of the blasphemy bus
Come and watch me cuss
Gonna grow this rope
And the knots that bind us
But I’m not tired of cleaning up your dream


Shape, shape
Nothing can stop this glorious parade
Good art, bad day
These eyes are wide
Wet with private pain


Tell me that it’s okay and we’ll change everything
Tell me that it’s okay and we’ll change everything
Everything


And they’ll pay some day for the crazy you make
And they’ll pay some day for the crazy you make

LET ME ASK YA THIS...What's blocking your dreams?

LET ME SUGGEST THIS...
For a copy of the list called, "26 Ways to Out Brand Your Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Monday, August 24, 2015

So many questions behind your eyes

As comforting as it is to see through a cozy ideological prism that begs no alternative, it’s useful to have our worldviews shattered from time to time. 

I’ll never forget the first day I tried out contact lenses. My friends and I were at a baseball game, and for the first time in my life, I could actually see everything clearly. It was breathtaking. The scoreboards and the advertisements and the players and the nachos suddenly snapped into focus. 

And I remember saying to my friend, wow, so this is what it’s like to really see. Mesmerizing. 

Everybody has these profound crystalizing moments. When we don’t believe something like we used to. When an understanding of something for us dies. These moments change us. They challenge us. And they charge us to look at the world with new eyes from that moment forward. 

Because whenever one of our beliefs outlives its usefulness, whenever we unlock another piece of our vision of how the world really is, there’s always that split second of humility and curiously when we think to ourselves, huh, I wonder what else I might be wrong about? I wonder what else I might be seeing incompletely? 

Let me heal your eyes. Get yourself some new lenses and see what you see. You may never be the same again. 

LET ME ASK YA THIS...
Are you relentlessly pursuing the visions that possess you?

LET ME SUGGEST THIS...
For a copy of the list called, "12 Ways to Get Customers to Open Your Email First," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, August 23, 2015

Where creativity finds access to us

Creativity shows up in three primary ways. 

First, there’s natural creativity, which manifests through a person’s inherited endowment of imagination. Which all depends on their genetic package. Carlin, for example, attributed his creative prowess to his brainy mother, who was a linguistic educator, and to his showman father, who was an award winning public speaker. No wonder he wrote twenty pages of comedy every day and did a new special every year. 

Next, there’s learned creativity, which manifests through a person’s study and research of imagination. Which all depends on their openness to learning and, in many cases, unlearning. Debono, for example, was a trained physician. But then he went on to earn a dozen more advanced degrees in creative fields from several of the most prestigious universities in the world. No wonder his sixty books have been translated into thirty languages and used by schools from over twenty countries worldwide. 

Finally, there’s formed creativity, which manifests through a person’s practice and exercise of imagination. And that all depends on their commitment to strengthening that mental muscle. Edison, for example, was the first person to turn inventing into a business. Through the principles of mass production and large scale teamwork to the process of invention, he practiced creativity more than anybody alive. No wonder he holds the world record for most patents held by a single inventor. 

Keep in mind, these three manifestations of creativity, natural, learned and formed, aren’t mutually exclusive. Just because somebody’s genetic package doesn’t point to a imaginative disposition doesn’t mean they can’t study and practice their way to creative greatness. And just because a somebody doesn’t go to college doesn’t mean they can’t use their innate abilities to create work that changes the world. 

The goal, then, is to pull from all three pools. To use what your mama gave you, to study and learn about the creative process, and to keep trying and trying until you get it right. Because it’s not only where we access creativity, it’s also where creativity accesses us.


LET ME ASK YA THIS...
What are you doing to set your imagination on fire right now?

LET ME SUGGEST THIS...
For a copy of the list called, "65 Things I Wish Someone Would Have Told Me When I First Started My Company," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

"Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!"  --Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!