Wednesday, December 18, 2019

Portfolios accumulate by choice, not by chance

In the moment, it’s tempting to dwell on our shortcomings and mistakes. 

To allow the gaggle of hungry ghosts to taunt us with memories of our failures. 

But when it comes to our complete body of work, meaning, everything we create, contribute, affect and impact in our lifetime, it’s important that we take the long view. Because even if certain individual efforts appear to have less value than others, the portfolio of the things we do have power together. 

There is a sense of emergence where our disparate works come alive as their elements are integrated into one another over time. 

Taylor Swift made an inspiring point for all creators in a rare public essay about the state of the industry. She claimed that the future of music was a love story. That the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work.

Key word in her philosophy being, bled

It is what will make our work significant in the moment, as well as in the future. 

And so, even if it feels like you’re rowing against the current of your own life, trust that time will take you to the other side of the story. Relish in the challenge of creation more than the chore of competition. Execute great work for its own sake. For the pure pleasure of using all of your gifts to make a difference in every part of your life. 

And instead of preoccupying yourself with verifying whether or not history has been mistaken, keep your head down and keep moving the story forward. 


What if your entire body of work was a pitch to your imaginary angel funder?

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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