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A brand, a business and a career. From a nametag.

Tuesday, April 30, 2019

Behave your way into being noticed

Are you aflame with longing to make your mark? 

Try this. Move closer and closer to the edge of what scares you. Push yourself to the threshold of what is familiar and reliable. Raise your hand for tasks and projects that feel light years above your intellectual pay grade. 

Don’t worry, the fact that you feel completely out of your league means you’re doing something that will make you grow. 

And besides, you might surprise yourself. Working at the edge often unearths skills you didn’t know you had. Or better yet, it reinforces skills you knew you had, but weren’t using. It all depends on how you frame it. 

Rollo’s extraordinary book on love and will has a memorable passage about apathy that comes to mind. 

Shrinking up in the winds of continuous demands and freezing in the face of hyper stimuli, letting the current go by since one fears he would be overwhelmed if he response to it. 

That’s what you must avoid. Withdrawing back from life and sliding towards despair. Because those who make their mark are the ones who are willing to meet each of their edges as another opportunity to explore their strengths and flexibility. 

Those who are willing to become fully alive to the challenge of each moment. 

Even if they have no idea what the hell they are doing.

LET ME ASK YA THIS...
What if the story you are telling yourself about your competence is completely invented? 
* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Monday, April 29, 2019

You were born here, and you didn't deserve any of it

If the greatest verb might well be earn, then the worst verb might well be deserve. 

Because when we constantly keep count of what we feel we’re entitled to, it becomes our nature to always be demanding things as we wish them to be. 

And then, when we find out that they’re not, heartbreak ensues. Gratitude evaporates. And we blame the world for not giving us what we want. 

As with most things, it’s a control issue. We trap ourselves into thinking we deserve better, and that only multiplies our disappointment. 

As the taoist proverb goes:

Any over determined action produces its exact opposite. 

That’s the danger of deserving. To deserve means we have taken the good we have for granted. To deserve means that we feel entitled to the things we want. To deserve means that we are placing a finite value, a set line in the sand, as to what will make us happy. 

The only road out of this mindset is to throw the door open to an entirely new way of being. Meaning, we must focus on what we want from ourselves, not what we want for ourselves. 

Huge difference. One is within the scope of our control, the other isn’t. One helps us gain a sense of efficacy, the other doesn’t. 

Ultimately, there are those who earn, and there are those who deserve. 

We make the choice each day which one we will be. 

LET ME ASK YA THIS...
Are you conscious about what you have established as expectations for yourself? 

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Game Show Host. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Sunday, April 28, 2019

It’s not the thing, it’s that for which the thing is a solution

There is nothing in this world that we can’t turn into heroin. 

In fact, there are as many addictions as there are people to suffer from them. 

But there is one characteristic all of these conditions have in common. 

It’s not a sustainable piece of machinery for regulating our emotions. That’s how our brains work. Addiction is a habitual substitute satisfaction for an essential unmet need. It’s not about the thing, it’s about that for which the thing is a solution. 

Masters said it eloquently in his book on transformation through intimacy:

Everything exists through relationship, and only through relationship. Everything. Everything, everyone, everywhere, every last bit of it. None of it exists unto itself, truly separate from all the rest of it. None of it! We are never not in relationship. How could we be? No one and no thing possesses truly independent existence and therefore cannot stand apart from everything else. Every life arises only in the context of relationship. 

And so, we can’t allow the false glamour of addiction to keep us down. We can’t keep chopping off all our connections with others. 

It’s time to break the cycle of isolation in which addiction thrives. To train ourselves to want meaningful connection more than we want that other thing. 

Because whatever our addiction is, it’s not a viable substitute for people. 

LET ME ASK YA THIS...
How might you finding answers that satisfy you in a way that your addiction never could?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Saturday, April 27, 2019

You think you’re tough, but all you can do is break things

Henri’s book about the art spirit is an inspiration to any student of creativity. 

Especially when it comes to the precarious process of receiving feedback on our work. The famous painter says it perfectly in the first chapter. 

My opinions are presented as paintings hung on the wall, to be viewed at will and taken as rough sketches for what they are worth. 

That’s the way each of us should approach feedback. As sketches. As information that we hold onto lightly, if even at all. 

Because in too many situations, we get subjected to other people’s unsolicited opinions and advice. Too many cooks are in the kitchen trying to influence something, and the quality of the final product suffers as a result. 

And instead of elevating the work, it just feels like we’re getting pecked and chipped away at. Feelings of rejection and unworthiness and resentment spike through our veins. It makes us wonder why we even attempted the work in the first place. 

When the reality is, people’s feedback usually has nothing to do with us. It’s a performance. It’s a projection. It’s a way for scared people to contribute something without actually creating anything. 

And so, it’s our job to choose how much weight we grant to other people’s opinions. Which, outside of a few close confidants, should be very little. 

Because we trust ourselves. We trust our work. Feedback is overrated. 

LET ME ASK YA THIS...

What do you want to create in the world, regardless of public opinion? 
* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Friday, April 26, 2019

The joy of going to sleep with a contented heart

It’s okay to stop when you’re happy. 

If you have what you need to be complete with something, allow that to be enough for you and move on. 

People who have a high emotional need for cognitive closure struggle with this. They insist on sticking things out until the bitter end. They might even feel guilty for leaving early. 

Music is the perfect example. Just because you bought the whole album, doesn’t mean you have to listen to every song. If five out of eleven tracks totally rock and make your heart do back flips, but the rest of the album is shite, so be it. You aren’t going to hurt the artist’s feelings by skipping a few songs. You got what you need out of that experience. 

As the song lyric goes, you get in, you get done, and then you get gone. 

Another example is work. Just because you have a history together doesn’t mean you have a future together. And so, staying too long with a stepping stone job is just as much of a mistake as leaving that job too soon. 

You don’t owe it to any organization stay out of a perceived moral obligation. Listen, most employers won’t hesitate to shitcan you at the drop of a hat for any reason that fits their business needs, so why not reciprocate an equal level of attachment? 

Point being, whatever sword of obligation is dangling over your head right now, understand that in many cases, you can simply stop. No need to postpone your happiness or prolong your pain. If you want to gain a sense of satisfaction and closure, announce to yourself that you feel complete about this. Announce that you’ve learned all you need to learn, and can now adjourn. 

And mold yourself into a lean, clean and clear person who satisfies all his requirements, then gets on with their life. 

Because it’s better to bail when you’re satiated than run the wheels off of something because you feel morally obligated to stick around. 

LET ME ASK YA THIS...
Are you avoiding unnecessary obligations that hold no possible benefit for you?

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Thursday, April 25, 2019

Forgiveness begins with an ounce of willingness

Arendt’s celebrating and thought provoking book on the human condition reminds us that our capacity to forgive creates the ground for lasting relationships with others. 

But to do so, it all depends on how much empathy we have. Only when we start imagining ourselves in another place, does forgiveness follow. Only when we experience people as real human beings with needs and desires and a unique point of view, can we finally release them from what they have done unknowingly. 

The question is, is your forgiveness expressed, or merely implied? 

Because in many cases, it’s not enough to simply say that words. 

A helpful practice is to add the words for and because to our expressions of forgiveness. 

I forgive you for missing my party because I love you and know how stressed you’ve been lately. 

I forgive you for breaking my favorite mug because accidents happen and in the grand scheme of life, it’s not really that important. 

I forgive you for lying to me because I’m sure I’ve hurt you too in more ways than I realize. 

Remember, forgiving begins with an ounce of willingness. It’s the choice we make. 

Not to be the keeper of the black book of transgressions, but to be a loving human who is free with their kindness towards others. 

LET ME ASK YA THIS...
Whom have you still not forgiven?

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Wednesday, April 24, 2019

There’s no snooze button on a human time bomb

Triggers are complicated, scary and powerful. 

Whatever is at work in us seems to have its own set of batteries. Especially when it’s something out of the blue that activates our anxiety. 

Like a few innocent words from a coworker, a random song on the radio, a person sitting next to you chewing their sandwich loudly, an animated pop up on a website, or walking into a restaurant you used to frequent when you were unemployed, it’s amazing how quickly our brains connect to those old sources of pain. 

Maisel’s healing book on creative recovery suggests a three step process. When a situation ignites one of our unresolved problems, fears, and old bruises, here’s what we do. 

First, identify what’s irritating you. Are you hungry, angry, tired or lonely? 

Second, decide what you can do to change the situation, or your reaction to the situation. 

Finally, take action to address the trigger. Employ whatever anxiety management techniques work best for you. 

Ultimately, recognizing your triggers of pain can be a huge part of your growth. And although it requires a level of body awareness and emotional maturity that you might not be used to, it’s still healthier than curling up into the fetal position and eating your body weight in corn chips. 

LET ME ASK YA THIS...
Do you take your triggers seriously and know clearly what you will do when you face them? 

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Monday, April 22, 2019

Writing the most unlikely chapters in the lore

When does change become transformation? 

When does transition become a revolution? 

It all depends on our willingness to let go of who we used to be and lean into something different. 

Because if we think it’s too late to make any meaningful life changes; if we’re still living like we’re in a previous season; or if we are in a new season of life, but are still trying to keep doing everything from the last one, then we merely change. 

Not incite a transformation. Not inflame a revolution. 

And it’s understandable. It’s process that involves legitimate loss. We see a chapter in our life closing, and we mourn. That’s why movies and documentaries and books and interviews about people who navigate their unconventional pathway are always worthwhile. Watching the narrative arc of a regular person who silently closes one chapter and opens the way for the next, that’s the stuff heroism is made of. 

These stories inspire us to accelerate our entry into the next phase of our existence. They help us to live into other places of ourselves. 

Remember, frustration comes from our refusal to accept life’s seasons as they come to us. If something in your life is signaling some kind of change in the depth of your being, heed that voice. 

Use it to help write the most unlikely chapter in the lore of your life. 

And give yourself a history to be proud of. 

LET ME ASK YA THIS...
In which areas are you ready to move on to another season? 

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Thursday, April 11, 2019

Expectations are the track our relationship train runs on

There’s a widely cited study in a social psychology journal about the benefits of positive illusions with close relationships. 

Murray’s analysis proved that individuals were happier in their relationships when they idealized their partners and their partners idealized them. In fact, her research found that a certain degree of idealization or illusion may be a critical feature of satisfying dating and marital relationships. 

Anyone who’s been coupled up for more than a year can attest to that. Humans need their illusions to live. Everyone has to let some lies into their life. And there’s nothing wrong with choosing to interpret people in a more positive light. 

We remember the past the way we need to. 

The danger is when we mistake those illusions for real life. The danger is when we connect our expectations with someone else’s behavior. The danger is we allowing the neurotic fantasy script inside our heads to be the arbiter of our reality. 

And all of these things are easy to do when our hearts are submerged in the glory of attraction, infatuation, love and dependency. 

Senge’s renowned book about building learning organizations comes to mind. It has nothing to do with marriage, but does reminds us about the sources of our cynicism. 

If we scratch the surface of most cynics, he says, we will find a frustrated idealist, someone who made the mistake of converting ideals into expectations. 

That’s the trap. We generate an unfeasible fantasy of people, and then hold them in contempt for falling short. Because we’re angry and disappointed. 

Thurber referred to this as the grief of relinquishing a romantic fantasy in the face of a disenchanting reality. 

And all goes back to idealization. Expectation. 

Two words that we ought to delete from our emotional vocabulary. 

LET ME ASK YA THIS...
Have you relieved yourself of the burden of trying to make outcomes match our expectations?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Wednesday, April 10, 2019

Fugitives from our place of profound identity

Maisel’s comforting book about making your creative mark reminds make a key point about identity management. 

He says that we must know what to do when we think we’ve lost our right to call ourselves something. We must have a game plan, orchestrated in advance, so that when our identity weakens, we know exactly what useful things we intend to do to strengthen it. 

During my own low periods of doubt, gloom and hopelessness about my creative process, my first go to tactic is exposure. Going back through my body of work and reviewing my old albums, films and books. 

Some of which were more successful than others, but all of which make me feel proud and confident about my artistic abilities, and thus, they reinforce my creative identity. 

It’s like my doctor always tells me during flu season. Flood yourself with fluids. 

The same principle applies to our identity. When we realize that we have fallen asleep to who we are, or that we’re not being seen for who we are, we can’t waste time beating ourselves up for losing our way. 

Instead, we go find things that are tied to our inner most sense of identity and tap into their totemic power. 

Remember, it is on our shoulders to nurture our artist identity. 

Each of us must plan for these identity collapse moments in advance by creating our own personal identity rehabilitation protocol. 

LET ME ASK YA THIS...

What will you do when you notice that your identity has begun to weaken or vanish?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Tuesday, April 09, 2019

We can still choose not to disappoint ourselves

Expectations are the bones from which the soup of suffering is made. 

Any time we are anticipating future satisfactions, living for events or people or conditions that are yet to come, it’s detrimental to our serenity. 

Any time we build up some future pleasure in our minds to such an unrealistic pitch, the actual experience is guaranteed to be disappointing. 

It’s like the time my publicist assured me that my new book was going to be featured on the biggest morning show in the country. Sitting by the phone, waiting for the network to give us the green light ripped my guts into little fleshy tatters. To the point of hospitalization. 

And the bitch of the thing was, they sent a camera crew to my house, spent six hours filming, and never even aired my episode. All that stress for nothing. God damn it. 

Plant an expectation, reap a disappointment. 

We must learn to focus on what we want from ourselves, not what we want for ourselves. Because the former, we can control. It’s completely with the scope of our power. Even when the world disappoints us, we can still choose not to disappoint ourselves. We can maintain an attitude of lightness, acceptance, flexibility, trust and resilience. Those are things we want from ourselves. 

But the latter, the things we want for ourselves, that’s dangerous territory. Not so much the wanting part, but the waiting part. The attaching ourselves to acquiring them. 

That the soil in which anxiety, bitterness and disappointment live.

LET ME ASK YA THIS...
Are you expectations serving or frustrating you?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Sunday, April 07, 2019

Allowing ourselves the weakness of being happy

Enjoyment is a skill. 

It’s that experience where we switch off our brains, surrender to the moment and let life carry us to a place of peace, relaxation and contentment. Even if only for a few minutes at a time. 

Unfortunately, that skill is no longer a priority in our culture. We’ve completely lost the ability to enjoy anything. Because we’re too busy finding fault, being offended, intellectually deconstructing the social and political implications of every single goddamn moment, so that way we can publicly congratulate each other on how upset we are about the sad state of the world. 

There’s simply too much work to be done. Who has time to kick back and enjoy a summer superhero movie when we could be growing indignant about how damaging it is to our perceptions of equality in society? 

How can anyone appreciate that new dystopian fiction novel for what it is, when the writer clearly has insensitivities to a number of important causes? 

This is a very serious problem. Joy, pleasure and appreciation have been replaced by criticism, outrage and victimization. And it’s exhausting. For everybody. 

Look, there’s a time and place to protest, but there’s also a time and place to eat a hot dog. If we are to truly live life to its fullest, we have to allow ourselves the weakness of being happy. At least for a little while. 

Perhaps it’s time to grant ourselves a day off from mentally cataloguing all the ways that pop culture subtly mocks and shames us not living up unrealistic images, and just fucking enjoy life again. 

LET ME ASK YA THIS...
What prevents you from allowing yourself the weakness of being happy?
* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Saturday, April 06, 2019

Do not allow the day to go down in debt

Each day, we take a small step toward change. 

Each day, we allow ourselves to do whatever it takes and whatever works. Each day, we trust that a little effort on our part should open more doors to what we want. Each day, we respect the journey we are on. Each day, we steal period of time alone where we can get in touch with the center of our being. 

Each day, we accept the death of what came before. Each day, we try to create something that the world might be waiting for. Each say, we have faith that many things other than our own will are sustaining us. Each day, we remind ourselves that we are where we need to be. 

Each day, we revel in the world and soak in the awesomeness of it. Each day, we try to see ways to make things better. Each day, we do good work by giving ourselves the opportunity to do it. Each day, we allow everything to serve our healing. 

Each day, we bring ourselves into full alignment with what we long for. 

LET ME ASK YA THIS...
What do you do each day?

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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Friday, April 05, 2019

Look for new ways to respond to old problems

Anytime we embark on another relentless quest to fix ourselves, we enter into a totally antagonistic relationship with ourselves. 

And that mindset rarely helps us solve anything. How limiting to let that attitude define us. 

It reminds of a memorable passage from alcoholism recovery devotional

When we fight a problem, we tend to think about it all the time. We build it up in our minds so that it occupies most of our attention and hits back at us. 

It's not the problem, it’s the state of mind we bring to the problem. If we cannot stop it, our best bet is to change our relationship to it. 

For example, if we show up for ourselves with true compassion, we face reality and transform our relationship to it. If we stop focusing exclusively on fixing our situation, we can start giving ourselves care and comfort. If we announce to ourselves that we will not wrestle with every problem today. 

Want to overcome an old problem? Look for new ways to respond to it. 

First surrender to it, and then maybe one day, you can outlive it. Until then, you just have to believe that you aren’t going to wake up tomorrow morning and it’s all going to be fixed. A

LET ME ASK YA THIS...

Are you trying to slay the dragon, or trying to love it and reduce its size? 

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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