Thursday, October 25, 2018

The best way to get what you want is to already have it

It’s easier to land a job when you already have one. 

This is not a cliché, it’s a clinically proven marketplace reality. 

In a national survey of more than four thousand job seekers and human resources professionals worldwide, people with jobs have a better chance of being hired than unemployed job seekers. 

It makes logical sense. They have social proof, confidence in their own abilities, greater negotiating power and, most importantly, they’re not running around town with their tongues hanging out of their mouths desperately seeking any organization to show even the slightest interest in their work. 

Reminds me a lot of dating. 

Why are men with wedding rings so attractive to single women? Same reason. Their marriage is social proof. It demonstrates their willingness and ability to commit and be responsible. Not to mention, these men aren’t running around town with their tongues hanging out of their mouths desperately seeking any woman with a pulse to show even the slightest interest. 

Buss actually coined a term for this. Mate poaching is people’s attraction to, and pursuit of, others who are already in committed relationships. 

Maybe the best way to get what you want is to already have it. 

LET ME ASK YA THIS...
How are you using social proof to show people they’re not the first ones to trust you? 

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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