Thursday, September 13, 2018

As long as it’s yours

One of the great unexpected advantages of being the world’s foremost expert on nametags is that complete strangers not only start conversations with you, but also send you bizarre gifts in the mail. 

Apparently there’s an entire cottage industry of nametag related paraphernalia. After eighteen years, my office is now collaged with these fine items. 

Cups, belts, shirts, pens, coasters, cocktail napkins, buttons, onesies, full body costumes, ties, business card holders, and, believe it or not, boxer shorts. 

You heard right. Strangers. From around the world. Fedex me underwear. And there’s always that little personal note included. 

Scott, this package made me think of your package. Enjoy! 

Hello, my name is awkward. 

But behind the absurdity is a little nugget of value. Think about this. 

What word do you own? What idea automatically reminds people of the work you do? After interacting with you, what is the one thing people will never think about the same way again? 

If you can answer these kinds of questions, you win. It doesn’t matter how small or silly the thing is. As long as it’s yours.

Give yourself permission to pioneer in obscure areas. Own whatever little world you investigate to a great, high level. 

Do the work to occupy a unique niche in people's minds. 

And your little badge can become a global brand. 

LET ME ASK YA THIS...
What's your nametag?
* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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