Friday, March 16, 2018

It’s your relationship and nobody else’s

I spent many years trying to squeeze my business into other people’s plans. 

From friends to mentors to competitors to strangers, there wasn’t a revenue model, pricing system or marketing framework that I didn’t attempt to make my own. 

But after a decade of wondering why nothing ever seemed to gain significant traction, it finally occurred to me what the problem was. 

Anytime we try to execute other people’s tactics against our strategies, we lose. 

Because it’s not true to who we are and what we stand for. 

Like the time my consultant friend completely transformed his client pricing structure according to the advice of a colleague. Within six months, profits were through the roof. But he detested the kind of person he had become in the process. Arrogant, greedy, impatient, that wasn’t his personality. It was just a costume he tried on for a while. And it failed. 

In fact, his exact words to me over lunch were, "It’s taking me out of me." 

That’s the type of existential danger we face in clinging to somebody else’s understanding of what works. And if we’re not careful, we’ll grind our souls to dust. 

It’s like my marriage therapist told my wife and me. 

It’s your relationship and nobody else’s. 

In the world of business, the same principle applies to our company, brand product or service. We must turn away from trying to create a business modeled on other people’s vision. 

Besides, there are very few shoulds and musts in this world. Spending our time living other people’s lives isn’t helping anyone. 

The goal is to get to the point where we can confidently proclaim, I no longer feel the peer pressure of having to do that anymore. 

It’s profoundly liberating. 

LET ME ASK YA THIS...
Whose business are you plagiarizing?

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


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