Saturday, November 04, 2017

The old story isn’t working like it used to

I have a friend whose independent advertising agency was recently acquired by one of the largest technology companies in the world. 

When asked what led to the merger, her response was:

Being independent was no longer an advantage for us. 

It’s fascinating moment. Not only for an organization, but for an individual. 

The willingness to announce that going it alone has finally reached of a point of diminishing returns, the courage to admit that your independent life isn’t working the way you want it to, that takes real humility. 

Hell, some people wait until their loved ones walk out the door to teach them that their life isn’t working.

When I was single, I had nothing to do, nowhere to be and all the time in the world to get there. I didn’t belong to anyone, and nobody belonged to me, and I couldn’t have been happier. 

Perfectly lonely, as the blues song goes. 

But deep down, I also knew that my golden goose was eventually going to stop laying eggs. That being independent was no longer an advantage for me. That the longing for somebody to share my life would eventually trump my precious little identity story as raging individualist. 

And that’s when I broke out of my chronic isolation, signed up for an online dating service, met five new women every single say, and refused to stop until I connected with somebody special. 

The point is, when the old story stops working like it used to, we owe it to ourselves to change the narrative. 

Otherwise we’ll fall deeper in love with the archetype inside our head and miss out on many new pockets of opportunity into which to grow. 

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Are you doing your absolute best to articulate what isn’t working for you? 

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


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