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Tuesday, August 29, 2017

Liberate yourself from the pain of rumination

Multiple choice problems on standardized tests often present more information than the student actually needs to solve it. 

This is not an accident. Testing companies structure exams this way to teach kids how to read problems carefully for all the instructions, key words and hidden clues. 

It challenges them to discern relevant information and not disregard anything essential to solving the equation. 

However, about four percent of the time, according to standardized study guides, there will not be enough information to find an answer. And in fact, the final multiple choice option will be, not enough information to solve this problem

That’s a really important sentence. Especially in the test of life. Because unlike standardized exams, many of the problems we’re presented with are unsolvable due to a lack of information. 

And yet, we worry ourselves sick trying to answer them, expending all of our mental energy fighting an unwinnable war, and it doesn’t help. It doesn’t move our story forward. And it definitely doesn’t solve the problem. 

Take job interviews. Your conversation on the phone might have gone brilliantly, but that doesn’t mean you have enough information to know whether or not you got the gig. 

You have no idea how many candidates they saw, what their hiring budget is, how soon the need to fill the position, or whether or not your criminal record of unsuccessful bank robberies is conflict of interest. 

There’s not enough information to solve this problem. 

And so, don’t fall in the trap of worrying about it. Worrying about something in advance is creating conflict before any actually exists. 

Liberate yourself from the pain of rumination and just move onto the next thing. 

LET ME ASK YA THIS...  
Are you spending your precious energy worrying about how others view you, or spending that energy taking good care of yourself?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


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Monday, August 28, 2017

Head Up, Heart Higher -- Chapter 05 (2017) Scott Ginsberg Animated Folk Rock Opera

Take a moment to find
A whole new world is waiting for you this time
How bright your wings are

With the demands of the head
The needs of the wrist
And the longing of the heart
Whisper worry into my ears

Joy follows like a shadow
Throw away the empty cobwebs of this goal
How bright your wings are

With the demands of the head
The needs of the wrist
And the longing of the heart
Whisper worry into my ears

Let yourself love someone
Let yourself love someone
Let yourself love someone




Watch the whole movie here.


* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Sunday, August 27, 2017

The gnawing restlessness of consumerism

There’s a brilliant documentary that chronicles the hundred year history of propaganda. 

How those in power used psychoanalysis to control the dangerous crowd in a age of mass democracy. 

In the first act of the movie, there’s a fascinating story about the first president who embraced propaganda. Hoover, standing at the precipice of our nation’s lowest point, articulated the idea that consumerism would become the central motor of our nation’s livelihood. 

As the story goes, after his election, he told a group of advertisers and public relations executives that they had taken over the job of creating desire and transforming people into constantly moving happiness machines. 

Machines that would become the key to economic progress. 

That story sends chills down my spine. Because it marks a cultural moment of conception. Ground zero for the birth of our society’s overwhelming sense of urgency that we’re perpetually one purchase away from a better life. 

And what bothers me the most about it is, I bought into it from day one. I’ve been a constantly moving happiness machine for four decades. I’m just as brainwashed and conditioned and coached up as anyone else. 

That gnawing restlessness of consumerism that’s like having an itch but not knowing where to scratch, it’s marrow deep. 

They have my number, and they’ve dialed it repeatedly. 

Of course, there’s no blame. It’s nobody’s fault. And I don’t harbor a grudge towards the cultural forces that shaped me. 

All I can do is own the identity creation process. All I can do is examine the beliefs and ways of being that I am feeding. 

And maybe I’ll eventually unlearn enough to get back home.

LET ME ASK YA THIS...  
What stories are part of the ongoing narrative of your personal myth?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, August 26, 2017

Surrender your sense of drama

Campbell’s investigation of the one great story of mankind theorizes that part of the mythological motif of the hero’s journey is acquiescence. 

Because we’re all moving towards death. We have to yield our position to the dynamic. 

And so, the hero is simply the one who knows when to surrender and what to surrender to. 

In my life, one of the hardest things to surrender to is my own sense of drama. To let go of the obsessive need to playwright these elaborate performances inside my head of how I think life should unfold. 

To let go of always thinking in terms of beginnings and endings. And to let go of my stubborn desire to have the heavens magically open up and divinely compensate my incredible misfortunes with a happy ending. 

Because despite my most grandiose appetites, this isn’t a movie. Or a musical. Or a comic book. Or the season finale of a teen drama television series. Or a throbbing member romance novel where the sun bronzed ripple chested warrior hunk rescues the beautiful damsel from considerable distress. 

Turns out, real life is rarely that satisfying, neat and comprehensive. 

I know we’re all waiting for that one huge moment with fireworks and banners and trombones, but the reality is, there are a limited number of seminal aha moments and cinematic big events when everything becomes clear in our minds. 

It’s more of a gradual allowing of our own feelings to become more valid to ourselves. 

That’s surrender. Accepting that when the gift of real life hits us in the head, there won’t be a studio audience standing by to erupt in riotous applause. 

It will just be us. Standing there. Unburdened by drama. Searching within for that ever elusive wellspring of quiet joy. Commissioned to turn ordinary situations into our purification practice. 

Which sounds difficult, but considering how much heartache, turmoil and difficulty we create in our lives as a result of refusing to embrace what the universe has allowed, it’s better than the alternative. 

LET ME ASK YA THIS...  
Are you willing to surrender to the dance and let it break your heart a thousand times a day?

LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Friday, August 25, 2017

Scandalized by our own thoughts

The voices in our heads profoundly shape who we believe ourselves to be. 

But not always positively. Our internal conversations can be nagging, condemning and even assaultive. And if we don’t understand how to take charge of our brains, we will continue to be scandalized by our own thoughts. 

Gregson’s empowering manual on using eastern philosophy to enhance recovery from addiction reminds us that we are easily swayed by our own opinions. That we pay way too much attention to our internal dialogue, even though the points of view expressed are often based on flimsy evidence and frequently defy the ordinary rules of logic and consistency. 

And as a result, we’re all naively susceptible to the beliefs that our own inner voices express. 

The good news is, our capacity to prick certain bubbles of delusion is the best defense we have against this psychological shitstorm. Because once we learn how to interrupt our racing brands and say to ourselves...

wait a minute, I’ve seen this movie before, and although it might be gratifying in the moment, I know that it’s not going to work out well for me in the long term

...then we’re one step closer to liberation. 

Anytime I find myself racing to keep pace with my own thoughts, I find it helpful to think of myself as a conductor who must engage the railroad switch to guide the train from one track to another. 

It's that simple piece of metal that ticks back and forth assures that the locomotive peacefully cruises into the beautiful open landscape, as opposed to hurling across a crusty unfinished bridge and into a bottomless ravine. 

It’s a tad dramatic, but the imaginative visual of the train helps me soothingly direct my attention in a more conscious manner, preventing my thoughts from smothering me. 

It helps me get my brain back on the right track, in every sense of the word.

LET ME ASK YA THIS...  
Which visualization might help you ease up on the pedal that’s driving your racing brain?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Thursday, August 24, 2017

You get what you don’t pay for

Here’s the question entrepreneurs are afraid of asking. 

Does a lower fee make you more affordable, or less attractive? 

Well, it all depends. Because price, like everything else in business, is a story. It’s a narrative that customers tell themselves about value. 

That’s the thing about buying. It requires emotional commitment. When people part with money, that transaction affects their expectations and biases and efforts and levels of satisfaction with the thing they buy. 

It behooves us to be expensive. Customers who spend more for a product or a service value it more, and therefore, get more use out of it. 

Like the patient whose pharmacist strategically tells him that the pain pill he just popped wasn’t some cheap, generic brand, but the number one, doctor recommended, most expensive medication on the market. 

Think his headache will go away faster? 

As my mentor use to say, we are what we charge. We have to be ready for the money that is waiting for us. 

And so, if we fail to put a pricing stake into the ground and take a stand for our worth, then we will continue to get flattered into delivering free work, cheapening our instrument further, giving far too many cookies to far too many mice, conditioning the market to treat our work as a gift and not as a useful product with significant value. 

It’s time to set boundaries on your generosity. 

You’re running a business, not a charity. 

Next time a prospect asks for a fifty percent discount because they’re a nonprofit organization, explain to them that your organization is for profit. 

Trust me, they have plenty of money.  

Nonprofit is a tax code, not a financial strategy. 

LET ME ASK YA THIS...  
Does a lower fee make you more affordable, or less attractive?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Wednesday, August 23, 2017

Every little fragment of hope you stumble across is real

Hope may not be a strategy, but it is a helpful springboard to get us from where we are to where we want to be. 

Snyder’s groundbreaking research found that hope was more than a feel good emotion, but a dynamic cognitive motivational system. Hope is a psychological vehicle compromising agency, which is the belief in our capacity to initiate and sustain actions, and pathways, which is the belief in our capacity to generate routes to reach destinations. 

In short, hope is the sum of the mental willpower and way power that we have for your goals. 

That helps me. That comforts me. Especially on those days when I feel like I’m just barely outrunning hopelessness. 

And so, here is my mantra. 

I can choose to fan the flame of resentment and confusion about my place in the world, or I can allow myself the luxury of hope. 

I can choose to focus on nothing but my own existential starvation and become chilled by the cold wind of mortality, or I can allow myself the luxury of hope. 

I can choose to badmouth my situation with toxic thoughts and excavate a new layer of hell for myself, or I can allow myself the luxury of hope. 

I can listen to voice in my head hammering you about what I don’t have or never got, or I can allow myself the luxury of hope. 

I can remain haunted by recollections of my past mistakes, or I can allow myself the luxury of hope. 

Fairey, whose iconic campaign poster help elect our first black president, said it best. 

Without hope there is no action, and without action there is no progress. 

That’s how we can keep alive the possibility that we can reorder our lives in such a way that the future will be brighter. 

LET ME ASK YA THIS...  
How will you know if this is a hopeless endeavor, or the moment right before success?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Tuesday, August 22, 2017

Knowing what creative season you’re in

Falling into a period of prolificacy is one of creativity’s most thrilling experiences. 

You feel like you’re being attacked by inspiration. You have more good ideas than clam chowder has calories. And the projects you create become the overflowing contents of your fertile mind spilled out across the canvas. 

Every artist longs to be there, many get there, some return there and even few remain there. 

Dylan’s most prolific and arguably greatest period of songwriting, musicianship and recording, all generated in the course of fourteen months and produced three extremely memorable albums. 

Billboard’s theory is, those particular songs spawned a sea change within the recording industry of the mid sixties, shedding light on his legendary transition from folk to rock music and his sharp integration of rock, blues and countrified sounds with lyrical fever dreams, spitfire beat poetics, obtuse personal observations, amphetamine confessionals and biting social commentary. 

Prolificacy would be an understatement. 

But even the tambourine man knew it wouldn’t last forever. And it didn’t, although it did return several times in his career. 

Proving, that the great creative discipline is knowing what season it is. Developing an exquisite understanding of your own artistic timing. Listening for what wants to be written. 

Because you can’t stay on a roll forever. Eventually, you have to refill the reservoir. It’s part and parcel of the creative process. 

You inhale, you exhale. You breathe in inspiration, you breathe out art. You scour the earth for raw materials, you alchemize them into something beautiful. 

And so, whenever you come to the end of a creative season, it’s important to greet it with the following posture. 

Forgive reality for being what it is. Accept the new season that approaches on the horizon. Be compassionate when it arrives and gently ushers out the old. 

And be grateful that you were intuitive enough to honor and enjoy the process along the way. 

LET ME ASK YA THIS...  
What creatively season are you currently experiencing? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Monday, August 21, 2017

Head Up, Heart Higher -- Chapter 04 (2017) Scott Ginsberg Animated Folk Rock Opera

Kick out the audience
And don't you let them dim the lights
I wonder, and put a chain on my appetite

Words are all I have to take your heart away

Oh, I used to be the lucky one
Oh, looking for the lucky one

Three pounds of glorious meat

Up inside my head
I confuse quiet with peace

She sat silently with murder in my eyes

Oh, I used to be the lucky one
Oh, looking for the lucky one

I took a snow globe and got myself a soda can

It's an unpaved road with beauty at the end



Watch the whole movie here.

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Sunday, August 20, 2017

Everybody loves rookies, but sophomores always get the short straw

In academics, the term sophomore slump refers to the apathy of students whose second effort fails to live up to the standards of their first. 

In sports, the term refers to athletes who have a mediocre second season following a stellar debut.

In music, it’s the jinx and jitters bands get when they release their second album and it’s not popular as the first. 

In construction, it refers to the architect who dangerously incorporates all of the additions he originally did not add to the first system due to inherent time constraints. 

In psychology, it refers to any earlier success that has a reducing effect on the subsequent attempt.

In statistics, the term refers to an number’s regression towards the mean. 

Proving, that everybody loves a rookies, but sophomores always get the short straw. 

The good new is, there’s a different way to view the power of two. It doesn’t necessarily have to be a slump. Not if you’re playing the long arc game. Not if you keep getting better. And not if you show the world that you’re not going away. 

The reality is, anybody can score once. But only after you’ve shipped your second project do things really start to gain momentum. 

Because now there are two dots. Which means there’s a line. Which means there’s a trajectory that people can follow. And that proves you’re not just another flash in the pan. 

A creative moment is part of a longer creative process, which in turn is part of a creative life. And so, take your little moments of empowerment wherever you can find them. Focus on getting the first two projects out the door. Keep adding energy to the system, keep moving the story forward, and hold on for dear life. 

Because in due time, you won’t be a sophomore anymore. 

LET ME ASK YA THIS...  
What did you write today? 
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Saturday, August 19, 2017

The head, the hand, the heart and whatever else is available

Cutting an onion makes you cry, but that doesn’t mean you’re sad. 

It simply means your body had a biological reaction to the experience. 

The chemical irritant is actually known as synpropanethial oxide, which stimulates the lachrymal glands of the eyes and causes them to release tears. 

Of course, there are numerous kitchen hacks and home remedies to prevent your eyes from watering, like running cold water or keeping bread in your mouth or freezing the onions ahead of time or wearing protective goggles or lighting a match so the sulfur disables the compounds. 

But that’s beside the point. 

The real lesson of the onion is recognizing that biological reactions aren’t the only messages worth listening to. 

Just because your body responded to a particular experience, doesn’t mean you secretly enjoyed it or asked for it or wanted it all along. 

We’ve heard enough cheesy pop songs to know that sometimes the heart says dance, but the body says no chance. 

And so, there’s the body, but there’s also the brain and the heart and the soul. All entities are worth listening to. What matters is integration. Wholeness. Allowing the various parts so that nothing can separate you from the wisdom within. 

Assisi once said:

When you work with your hands, you are a laborer. When you work with your hands and your head, you are a craftsman. But if you work with your hands, your head, your heart and your soul, you are an artist. 

That’s the integration each of us seeks. To make use of everything we are. To leave no asset unharvested. To be alive of our parts and powers. 

Which brings us back to the onion. 

If we study the etymology of the word, it’s derived from the term unio, which translates to mean unity or oneness. 

Interesting. Perhaps the goal, then, is to integrate all of the many layers of what it means to be human in order to better understand who we are. 

The head, the hands, the heart and whatever other parts are available for our investigation. 

LET ME ASK YA THIS...  
Are you seeking life balance, or life integration?
LET ME SUGGEST THIS... 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!