I feel brutalized by popular culture.
Every day of my life, I’m bombarded with reminders that my better self is waiting in the wings. Pressured with an overwhelming sense of urgency that I’m one purchase away from happiness. Interrupted by the lure of expensive objects that are supposed to be plausible solutions to needs that I don’t even understand.
Because apparently, I will feel better about myself once I’ve acquired these products.
Congratulations, charlatanic industries that take advantage of consumer confusion by linking mass produced goods to unconscious human desires. You’ve officially transformed me into a constantly moving happiness machine obsessed with irrelevant objects disguised as powerful emotional symbols.
Carlin was right when he said that it’s all one big lullaby, since the whole purpose of advertising is to lull us to sleep.
The worst part, of course, is that it works. Quite well, in fact. Advertising might not exist to make us buy a product right away, but it still embeds subtle impressions that drive sales later.
What other explanation do we have for the fact that advertising is a half a trillion dollar industry? Why else is the biggest sporting event of the year affectionately referred to as four hours of commercials interrupted by a football game?
Advertisers know exactly what they’re doing. And that’s fine. For the first time in my life, I’ve given up fighting the unwinnable marketing war. I’ve ended my attempts to stick a pin in every advertisement that I see, hoping to drain it of its power to affect my behavior.
Because there’s no point in trying to scrub life clean of it. As long as there are human beings walking the earth, there will be advertisements to interrupt their stride.
And so, I’m just going to try and enjoy it.
Let the twinkling membrane of commercial messages brutalize away.
LET ME ASK YA THIS...
Have you embraced your place as part of the bewildered herd?
LET ME SUGGEST THIS...
LET ME SUGGEST THIS...
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
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