Thursday, March 02, 2017

This is it, this is life, this is as good as it gets

When we’re in school, we don’t take boring classes like organic chemistry and applied trigonometry and advanced isotope geology because that knowledge will serve us later in life. 

We take them to master the habit of doing things we don’t want to do.

That’s the real education. Because once we graduate, eighty percent of life is just that. Waiting in line and sucking it up and powering through and passing the time and walking into boring moments and making it out alive. 

All the while thinking to ourselves, this is it, this is life, this is as good as it gets. 

The secret is reconciliation. Rationalization. Finding satisfaction in small compensations for your suffering. 

When I was working as a copywriter for an innovation company, most days I could knock out my entire task list by lunch. Which left me six hours a day with nothing to do. 

But instead of complaining or cutting out early or pretending look busy or falling down the viral video rabbit hole, I gave myself a project instead. An idea log. An ongoing inventory of fun and quirky and fantastical inventions, that solved real problems in the world, but had zero likelihood of actualizing in the marketplace. 

It was challenging, interesting, creative and most importantly, passed the time. It made the task of sitting at a desk all afternoon not so bad. What’s more, it supplied me with tons of new material for blogs and books and client projects. 

That’s reconciliation. Finding satisfaction in small compensations for your suffering. 

Accepting that this is it, this is life, and this is as good as it gets. 

Might as well make the most out of it. 

What if that thing you don’t want to do was precisely what made you so valuable? 

For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 

The Nametag Guy in action here!