The paradox of the banking world is, in order to secure a loan, you must first prove you don’t need it.
That’s why the entrepreneur who shows up at his local branch with a coherent business plan, a high credit score, organized bank statements, tons of pay stubs, substantial industry knowledge, significant collateral and a twenty percent down payment, almost always qualifies for the loan.
Because the fact that he survived the process confirms that he’s a man of action with the desire to succeed even more. His enterprise is going to thrive with or without the bank's help.
It’s not the bank’s loan that will take his business to the next level, it’s the fact that he’s the kind of person who qualifies to secure the loan that will.
The money is merely a formality.
It works the same in the publishing world. If an author already has a huge marketing platform and a history of selling tons of books, they don’t need an agent. And that’s precisely why that author gets pitch letters from agents.
The good news is, you don’t have to be a business owner to take advantage of this paradox. Whether you’re applying for a new job, competing for a major promotion or romancing your way to a second date, the psychological principles remain constant.
Don’t telegraph your neediness. Don’t imply that the stakes of interacting with you are too high. And don’t make people think they’re going to have to be the first one to trust you.
Because you’ll end up behaving in ways that push away the very people you need to align with in order to get where you need to go.
In a world of chaos, humans gravitate to that which has already been anointed.
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Are you the kind of person that you need to be in order to get what you want?
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
Now booking for 2017-2018.
Email to inquire about fees and availability. Watch clips of
The Nametag Guy in action here!