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Monday, February 29, 2016

Set aside sacrosanct time

Reacher frequently talks about the military mind. How a soldier thinks when scouting out a satisfactory observation point. And what he looks for is the following. 

Protection from the elements, concealment of the observers and a reasonable likelihood of undisturbed occupation for the full duration of the operation. 

This, of course, is the strong and direct and strategic language of war. However, when viewed at from a broader perspective, we can apply the same principles to our daily tasks. We can architect time and space so that distractions and interruptions can’t derail our progress. 

A friend of mine runs a small consulting firm that teaches non profits how to be more effective fundraisers. But because she wears every hat in the company, she chooses to block out the first six hours of her workweek, just for writing. 

In fact, on her calendar is a huge red square which reminds coworkers that they’re not allowed to book a meeting during that time. Ever. Because without that boundary, she would never get her writing done. And without her writing, the firm would never be able to sustain the level of thought leadership that she’s worked so hard to achieve. 

Protection from the elements, concealment of the observers and a reasonable likelihood of undisturbed occupation for the full duration of the operation. 

It sounds intense and militant, but if you don’t set boundaries for yourself, other people will set them for you. And then they will violate them. And it will be your fault because you didn’t set the precedent. 

Set aside sacrosanct time. Insulate yourself from anything extraneous that could compromise continuity of the zone experience. It’s a small, simple and concrete way to practice being kind to yourself. 

LET ME ASK YA THIS...
How much time every week do you book for just yourself?

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For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, February 28, 2016

Be famous to the family

I was listening to an interview with a veteran professional wrestler, who summarized his industry in a fascinating way. Paul said, if you’re not into it, no explanation will do it justice, but if you are into it, no explanation is necessary. 

It’s a perfect example of a product that isn’t afraid to polarize. A product that’s not wasting time trying to cater to the people who don’t get the joke. 

Standup comedians talk about this all the time. After a certain number of years putting in the nights under the lights, they accept the fact that not everybody in the audience is going to laugh. It’s part of the job description. You can’t please all the people all the time. 

And so, instead of scanning the room for the one schmuck who isn’t having fun and working overtime to manipulate him into laughing, the comedian simply invites the audience to laugh at what he finds funny. And if forty percent of them miss the joke, too bad. If people paid twenty bucks to sit there with their arms crossed, waiting for the monkey to dance, that’s their problem. 

I’m reminded of something my grandfather used to say. If everybody loves your brand, you’re doing something wrong. That’s the goal. Not to become slightly famous to everybody, but to become profoundly connected to somebody. 

It’s one of the great realizations of building a brand. You don’t need that many people to believe in you. 

Be famous to the family. Everybody else can go to hell. 

LET ME ASK YA THIS...
Are you known for something, or to someone?
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For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Saturday, February 27, 2016

Caring is what makes the world work

Anytime we speak with a tech support, customer service, help desk, guest relations or some other frontline representative, we’re expecting that person to put the minimal amount of care and effort into our interaction. 

That’s what the modern business world has trained us to anticipate. It’s the new frontier of customer conduct. Even as the phone rings, we’re subconsciously preparing ourselves for another a long, contrived, rehearsed introduction designed to make us feel like valued customers. 

Take the airline industry, which has seen passenger complaints rise by nearly twenty percent in the past year alone. And of course, those are just the reported incidents. 

Meanwhile, every company knows that few things have a greater impact on brand equity, profitability and customer loyalty than the quality of service. Every company knows that the cheapest way to acquire a new customer is to do a great job. Which means, any company that makes a genuine effort to actually care, won’t be forgotten in a hurry. 

I recently bought a moisture wicking workout shirt from a highly specialized garment company. It ran a little small, so I went to their website to inquire about a product return. And to my delight, when I submitted my form, I instantly received an email that said the following. 

Just to make you a happy customer, we have credited your account for the product and you do not need to send it back to the warehouse, as it is going to cost you more to ship it back. You may keep, dispose or donate the product if you like. Thanks for giving our clothes a chance! Hope it works next time. 

I printed out that email and kept it on my bulletin board for years. I tell everybody about that story. What’s more, I keep that shirt in my drawer, with the tag still on it, as a reminder of what it feels like to be truly cared for as a customer. 

Lesson learned, try caring. Because once customers engage with you, they are yours to lose. Learn to feel honored to spend time with them, not see them as a bother or an inconvenient interruption to your day. 

LET ME ASK YA THIS...
What is it about your customer interactions that’s bigger than the work itself?

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For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Friday, February 26, 2016

Conveniently scrubbing and disinfecting the heart

There was a fascinating study on the drug acetaminophen, which is the primary ingredient in the over the counter pain relievers. 

Psychologists found that it not only reduced the people’s physical pain, but also reduced their ability to feel positive emotions. Rather than just being a pain reliever, the doctor explained, acetaminophen could be see as an all purpose emotion reliever. Because people who took it didn’t feel the same highs or lows as did the people who took placebos. And most of them probably weren’t aware of how their emotions might have be impacted. 

Does this suggest taking pain relievers is a bad idea? Not at all. Tylenol is a beautiful thing. Sometimes you come home from work with a splitting headache and need to pop a few pills to make it through the day. It happens to everybody. 

And so, the real lesson has broader implications. This study is a reminder that if we attempt to live in a way where we limit our pain, we also limit our chances for joy. Both are essential components of the human experience. To have one without the other would rob ourselves of the necessary perspective and insight and growth that can only come from the absurd roller coaster that we call life. 

Rilke famously said, if my devils are to leave me, I am afraid my angels will take flight as well. 

Which doesn’t suggest he always abstained from pain relievers, but it does demonstrate his willingness to subject himself to both the joys and pains of daily existence.

Let our hearts not be conveniently scrubbed and disinfected from the ups and downs of being a human. 


LET ME ASK YA THIS...
What meaningful baby might you be throwing out with the emotional bathwater?

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For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Thursday, February 25, 2016

You’re not an artist, you’re a handyman

I recently heard an interview with the highest grossing comedian on the planet. Russell explained that he refused to work for clients who insisted that he edited and tailored and cleaned up his material for certain audiences. 

Because he’s not in the business of customization. And he will not be told how to do his work. In fact, he even has a mantra. 

I don’t really care what you think you like, this is what I do. 

Of course, he’s earned the right to have that mantra. Russell hustled for thirteen years before gaining any notoriety as a comedian. And now he fills stadiums in dozens of countries around the world. Because he found his true voice. 

Proving, that your greatest currency in this world is your originality. Your ability to deliver an unmistakable product that people can point to. Something that’s beyond spec. Something that’s so far forward, that it has a name unto itself. And so, here’s the big question:

If you outsourced your work to somebody else, and didn’t tell the client, would they be able to tell? 

If the answer is no, you’re generic. You’re somebody who does a job. A handyman who fixes whatever the client wants. But if the answer is yes, you’re a brand. An original. An artist whose signature at the bottom of the canvas is just as important as what’s painted on it. 

As my mentor once said, if your life is where you want it to be, you don’t have to listen to anybody. 

LET ME ASK YA THIS...
What payment are you willing to pay to work your way up to unmistakable?

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For a copy of the list called, "123 Questions Every Marketer Must Ask," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Wednesday, February 24, 2016

Everything you do is a story

Story is the fundamental instrument of thought. The global currency of human contact. It’s a survival mechanism. A vehicle that carries us on our search for reality and satisfies the human need for narrative. 

And so, you may as well create a better story to invite people into. You may as well establish a monopoly on a set of expectations that’s worth owning. Because as a business, everything you do it a story. 

Even your paperwork. It’s more than some trivial, administrative task that has to be done once a week. It’s critical to your brand. 

Take the client contract. This document speaks volumes about your work. If it’s too long and too detailed and has too many restrictions and clauses commensurate with the job you’re doing, clients might wonder about your trustworthiness. If it’s too casual and lacks thoughtfulness and doesn’t contain the necessary legal due diligence, clients might question your professionalism. Or, if there is no contact at all, clients might doubt your commitment to the project. 

Years ago I facilitated several sales workshops with a large recruiting corporation. When the program was finally complete, the client approached me with a concerned look in his eyes.

Our accounting department never actually received your contract, but I guess it’s too late now. Anyway, here’s your check. Don’t let that happen again.

I was mortified. I felt ten inches tall. Like a pathetic amateur who wasn’t taking his business seriously. 

A shameful reminder that we’re telling a story, whether we want to or not. The question is, what is the meaning the marketplace create for themselves in response to your story? 

In every area of your business, even your paperwork, help your market understand the story they should be telling themselves about the work you’re doing for them. 

LET ME ASK YA THIS...
What did the world say about you before you walked in the room?

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For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Tuesday, February 23, 2016

When people tell your story back to you, listen loudly

Approximately one year into wearing a nametag every day, a beautiful women I’d never met before approached me at a bar at two in the morning. She was completed intoxicated. And yet, the first words out of her mouth were clear as a bell. 

Aren’t you the nametag guy? 

I didn’t know what to say. Nobody had ever called me that before. It was too early in the experiment. But in that moment, I decided to embrace the label, no pun intended. 

And so, I said four crucial words that would change my life forever. I guess I am. To which she replied, oh wow, I’ve heard all about you. 

Now, I didn’t realize it at the time, but that conversation was a crucial pivot point toward whom I was to become. It was the first time I took ownership over an identity that I didn’t realize I had created. 

That’s how real, organic branding works. That’s how products and services and companies become assets that get bragged about and asked for by name. Because somebody just started doing something. Or being someone. And after a certain period of consistent execution, they looked back at this asset that they didn’t have at the outset, but later found out that they had created, listen loudly to the market feedback about it, and owned it. They consciously transitioned from an emergent strategy to a deliberate one. 

I never set out to become the nametag guy, but once people started remembering me for that, I knew I had found something special. 

LET ME ASK YA THIS...
What is the narrative people have when they encounter you?
LET ME SUGGEST THIS...
For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Monday, February 22, 2016

How you react to reckonings will propel you

Debono’s research on lateral thinking found that in hotel fires, more people were killed as a result of panic reactions than by the fire itself. 

It’s a frightening picture. But it’s also a reminder that we our own biggest threat. That in the midst of a crisis, when the world is burning around us, the thing that is most likely to destroy us is our own inability to react intelligently. 

Thankfully, few of us ever find ourselves in the middle of a hotel fire. But that doesn’t mean we shouldn’t work to improve our response flexibility, meaning, the ability to pause before we act. 

My yoga instructor constantly reminds the students to do this when the room gets especially hot. Before you reach for water, before you flop down on your mat, before you walk out of the room, try breathing through it. Don’t buy the story the mind is selling. Just breathe. 

Dum spero speriWhere there’s breath, there’s hope. 

Nine times out of ten, it works. Despite room temperature or muscle soreness or physical exhaustion, a calm, ten second breath is surprisingly effective. 

And so, if it’s true that the mind is merely the reaction style of an organism to its environment, find your own version of breathing through it. Learn to resist a panic reaction to the surrounding fire.

Because in between stimulus and response, there is a space for an intelligent choice. 

LET ME ASK YA THIS...
What’s your healthiest response to crisis?
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For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Sunday, February 21, 2016

Deliver something worth paying attention to

I was listening to an interview with a world renowned radio broadcaster, who attributed his success to doing things just differently enough to short circuit the system. 

That phrase really spoke to me. Because although he was speaking colloquially, it’s a really interesting concept to explore scientifically. 

In engineering, for example, a short circuit comes from an electrical current that bypasses the main line, travels along the unintended path, encounters very low resistance, results in a flow of excess energy, and within a few milliseconds, it becomes thousands of times larger than the normal operating current, often causing a fire or an explosion. 

What an exquisite analogy for business. Each one of us should strive to position ourselves in a way that short circuits the system. 

Let’s consider the language of basic electronics as a strategy guide. 

First, bypass the main line. Seek out virgin territory. Stand at the foot of the unblazed trail. Second, travel along the unintended path. Listen for unexpected opportunities. Don’t be religious about how you make your money. Third, encounter low resistance. Enjoy the freedom and space afforded to you. Go where there is no competition. Fourth, flow of excess energy. Leverage the momentum of your new environment. Take advantage of low labor intensity. Lastly, explosion. Use the event as a platform for growth. Build your brand into directions you never would have thought possible. 

Do things just differently enough to short circuit the system.

LET ME ASK YA THIS...
How are you delivering something worth paying attention to?

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For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Saturday, February 20, 2016

Discover the river that hasn’t been fished

Matter behaviors differently when it’s being watched. It’s been clinically proven. Quantum physicists call this phenomenon the observer effect, which states that the very act of observation causes changes on the matter being observed. Fascinating. 

But sometimes, when it comes to innovation, the inverse is true. The path of opportunity only exists when nobody else is looking. As if the rest of the world’s lack of attention and awareness illuminates something special that only you can see.

One tactic is to focus on something that nobody else has bothered to think about. Seeking out the unusual and unnoticed, finding virgin territories and unoccupied channels and unincorporated land, so as to eliminate the possibility of competition. 

Oakland’s managers famously executed this strategy with by discovering a sanctuary of defective, unwanted, overlooked and undervalued baseball players. Instead of ignoring the players that most teams didn’t like, they turned unwanted athletes into meaningful assets. 

Of course, you don’t have to be a baseball club to leverage this strategy. Any business or artist or employee can discover the river that hasn’t been fished. It’s simply a matter of vision. Allowing yourself to reuse or resurrect or reposition something that other people or companies or brands threw away or gave up on. 

Hell, my entire career came from garbage can full of used, ripped up, worn out nametags. But that’s only because I didn’t see trash, I saw treasure. The opportunity revealed itself to me when nobody else was looking. 

And now, sixteen years later, they can’t turn their eyes away. Because when you specialize to a ridiculous degree, you have more data than anyone else. 

LET ME ASK YA THIS...
How will you constantly push on the scale of opportunity?


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For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Friday, February 19, 2016

Rolling the boulder up the hill

Gilmore famously said that golf requires goofy pants and a fat ass. 

But the reality is, golf simply requires a ton of practice. Daily devotion to doing the work. That’s the only real way to achieve any kind of permanent success with your swing. 

Without that level of repetition, you’ll never commit that skill to muscle memory. You’ll perpetually hit shanks at the driving range. You’ll become so frustrated that you’ll quit playing the game before you even get chance to hit the lynx and shoot par. And you’ll inevitably wind up in the clubhouse, drinking a craft beer, watching the pros crush it on television, wondering why you’re not as good. 

It’s like rolling a boulder up a hill. If you stop pushing too early, it’s just going to roll back to the bottom. And by the time you get there, there’s no way you’re going to feel like schlepping that boulder all the way back up. So you just give up. 

Interestingly, the creative process works in the same way. If you don’t spend enough time practicing your craft, you’ll never dig deep enough below the surface to unlock your finest expressions. You’ll just assume that the output you came up with in your meager burst of creating was the best that you could do. And you’ll judge yourself as a mediocre artist. 

When the reality is, had you just stuck with it for another twenty or sixty or ninety minutes, you might have actually uncovered something special. Had you kept pushing the rock up the hill, kept hitting buckets of balls until the driving range turned off the lights, you might have actually found a swing that was worth playing with. 

LET ME ASK YA THIS...
Are you quitting because it’s hard, or because it’s right?

LET ME SUGGEST THIS...
For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Thursday, February 18, 2016

Moments of Conception 201: The Planning Scene from Ocean's Eleven

All creativity begins with the moment of conception.

That little piece of kindling that gets the fire going. That initial source of inspiration that takes on a life of its own. That single note from which the entire symphony grows. That single spark of life that signals an idea’s movement value, almost screaming to us, something wants to be built here.


Based on my books in The Prolific Series, I’m going to be deconstructing my favorite moments of conception from popular movies. Each post will contain a video clip from a different film, along with a series of lessons we can learn from the characters.


Today's clip comes from the planning scene in Ocean's Eleven:





Give yourself an executional runway.
One of my favorite mantras is, ideas are free, only execution is priceless. It’s an inspiring concept. The fact that we don’t need an idea, but an I did, is desperately needed in our procrastinatory society. The challenge of execution, though, is that it feels overwhelming. Because we still have stars in our eyes. We’re still operating in blue sky mode. Making the transition from impulse to initiative, however, requires us to engage our left brains. We have to send our inner artist out for coffee and enlist his scientist buddy to get down to brass tacks. In this space, it’s useful to give ourselves a executional runway. A defined area to prepare for takeoff. When I first concepted the idea for my online video training portal, I built an episode template. A production workflow diagram into which I could plug each piece of content. That way, every time I went into the studio to tape a new episode, I could just show up and say the words. I could just do my work. Without that runway, I would have locked myself into a sequence of last minute decision making processes that were exhaustive and stressful and wasted valuable energy that should have been dedicating to the primary action. That’s the secret to execution. The economy of effort. Building a template inventory for every action so your brain is free to direct its creative energies exclusively into making each piece of work as great as possible.


Plan your escape. The best part of every heist film isn’t the final crime scene, but the planning of how to commit it. There’s just something about a bunch of crooks sitting around a smoky table filled with scale models and architectural schematics, hashing out technical specs, visualizing every mundane detail of the robbery, and of course, fantasizing about how to spend their cut once the job is finished. In this scene, the camera will pan around the table while every crew member speaks to his role, pausing at the one character who doesn’t understand his role and will likely compromise the entire operation. Interestingly enough, this tradition of the planning scene in heist films was actually invented by a famous criminal named Baron Lamm. An immigrant discharged from the military for cheating at cards, he made a living in early twentieth century robbing banks. Once he was finally apprehended, he was sent to a state prison where he had time to reflect and adopt what he knew of military tactics and organization to the business of armed robbery. The result became know as the Baron Lamm Technique. It’s simple. Scout the location, draw floor plans, locate the guards, decode the safe, establish the schedule, calculate the hard out exit time, station the getaway vehicle and map the escape route. Sound familiar? Remind you of every heist film every made? You’re right. Lamm’s life sentence was spent teaching every famous criminal in the country how to master the steps of technique. What kind of plan do you need to create?

I never had a plan, but I always had a process. I’m not a planner. Not by default, and not by design. I believe planning has its merits, but in my experience, if I carefully architect exactly what I’m doing, I can only be as good as that. It’s a classic case of premature cognitive commitment. This is a term social psychologists use for people become emotionally or intellectually bound to a course of action. It’s the mindlessness that results after a single exposure. And so, anytime we assign labels to our ideas too early, it’s a prejudgment of that idea’s quality and value. If want our creativity to expand into unexpected territory, we have to keep the process objective for as long as possible. My favorite basketball player once said, if he didn’t know where he was going, nobody could stop him. That’s good advice for artists. Because so many of us spend half our time planning for things we could create if we didn’t spend half our time planning. In fact, we’re not planning at all, we’re hiding. Planning is procrastination in disguise. And so, we don’t need a plan, we need a process. Big difference. A plan is trapped in the what, but a process is anchored in the how. A plan focused on specialized knowledge, but a process on a personalized personalized posture. Which one do you use?

LET ME ASK YA THIS...
What did you learn from this movie clip?

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For a copy of the list called, "11 Ways to Out Market the Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Wednesday, February 17, 2016

The creative responsibility of splattering blood onto the page

There’s always that moment as an artist when you’re wondering if there’s anyone who knows what it’s like to be you. If you’re the only one who feels this way. 

Because the assumption is, people won’t love you if they know this is inside of you. Whatever this is. And so, you keep it locked up. You back away from the creative responsibility of splattering blood onto the page. 

Years ago an editor friend of mine challenged me to write more confessionally and less didactically. To reveal more of my imperfections and vulnerabilities and failures. And the filter he encouraged me to use was to ask one simple question during my creative process. 

What do I risk in presenting this material? 

This question painted me into a bloody corner. It forced me to bear bravely and proudly the smear of madness, as my favorite manifesto states. It taught me that if there wasn’t a strong enough answer, the work wasn’t done yet. 

And the more I asked it, the more I realized that a truly loyal audience would be interested in my most unreasonable notions. They want nothing more that for me to give them exclusive access to the voice in my head. 

In a world where originality is the only currently, you may as well bear it. Crack yourself open and pour yourself out. Expose your nakedness and watch others rush to meet it. 

LET ME ASK YA THIS...
Which misfortune in your life is waiting to enrich your art?

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For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter. 
scott@hellomynameisscott.com
www.nametagscott.com


Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!