Thursday, December 08, 2016

Doubling down only amplifies the pain

The struggle of entrepreneurship isn’t the financial uncertainty, but the emotional volatility. The whipping between disappointment and exhilaration. 

In the beginning of any given month, for example, I might experience several days or weeks of confidence and inspiration, producing piles of great work in record time, booking new clients like it’s going out of style. 

But by day twenty, I might find myself completely unmotivated with nothing to say and zero faith in my own abilities as a professional. And to make matters worse, because of the human brain’s bias toward negativity, that low would erase whatever high came before it.

It’s like it never even happened. 

But the solution to this entrepreneurial struggle wasn’t necessarily to work harder, smarter and longer. That’s the strategy I used to execute during low times, but what I found was, doubling down usually only amplified my pain. 

Because time would continue to go by with nothing happening other than my own continuing efforts. It was like multiplying by zero. No matter how big the number was, the result was still the same. Zero. And that enraged me. 

Lately, though, I’ve been taking a different approach. I’ve been learning new ways to treat myself with compassion and patience. 

Instead of punishing myself without mercy, I’m taking time to step back and recognize how hard it is for me in the moment. 

Instead of ignoring the fact that I’m suffering and focusing exclusively on solving my problem, I’m stopping to give myself care and comfort. 

It’s a deeply vulnerable, surrender driven approach, but to my surprise, it works wonders. 

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How do you handle the emotional volatility of running your own business? 

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* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
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