Friday, June 03, 2016

Make it move, you make it real

Once you announce, even to yourself, that you seek something, you create tension. 

Because at that point, you’re in two places at the same time. Both where you are, and where you want to be. Part of your brain is in the future, and part of your brain is here now. And that discrepancy contains the energy that enables you to create. 

It’s the power of cognitive dissonance. The brain is trying to resist confusion and seek the relief of certainty wherever it can find it. 

That’s why documenting dreams is so important. Writing something down gets it out of your head and into the world, making it separate from you, proving that your dream is an action, not rehearsal. 

My latest concert documentary explores this very theme. How to make use of everything you are. In fact, as a companion piece to the movie, I also created a limited edition dream journal. These oversized, hard cover art books allow people to create the necessary tension, movement and discrepancy that their dreams require. 

Proving, that anything new that you do is movement. That when you know what you want, you can let it carry you. Because even the tiniest action, like making a list of one hundred goals for the upcoming year, can break the spell of inertia. 

What structures do you need adopt to create the results you want?
For the list called, "99 Ways to Think Like an Entrepreneur, Even If You Aren't One," send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!