Thursday, April 28, 2016

Open a window to the hybrid horizon

Joni invented everything about her art. 

From performance style to lyrical content to musical genre to guitar tunings to creative process to production style to melody structure to piano voicing to chord progressions to career trajectory, there wasn’t an element of her work that wasn’t original. 

That’s the real art. Not just the force of her message, but the fearlessness in inventing whole new ways of creating it. 

Joni reminds us that our job as creators is to chase down the hybrid. To juggle ourselves into impossible juxtapositions and come out on the other side with something nobody’s ever seen before. 

In fact, the term hybrid has applications across a variety of disciplines, including biology, electronics, film, sports, music, literature, vehicles, language and astronomy. Why not include yourself on that list? 

Consider the definition of a hybrid car. It’s a vehicle that uses two or more distinct power sources to move. What a perfect metaphor for the modern artist. Thinking of ourselves as hybrids challenges us to tap into all of our skills and fuels and energies and dreams to move the story forward. To make use of everything we are in the service of the final destination. 

And of course, every hybrid has its share of issues with aftermarket compatibility. But that’s a minor technical adjustment. The point isn’t to be the finest, it’s to be the first. The point isn’t to be perfect, it’s to be the only. To create the category of which we are the standard bearer. 

Remember, the way we go to market is just as important as the person we are when we get there. 

Are you always looking to open a window to the hybrid horizon?

For the list called, "49 Ways to become an Idea Powerhouse," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!