Thursday, February 11, 2016

Think of your work as a franchise

I have no desire to sell my company. I’m not in the business of managing employees. There’s nothing about scaling that sounds even remotely attractive to me. And I have no exit strategy in mind. 

Small is an acceptable destination. 

In fact, it’s not just acceptable, it’s manageable, flexible, approachable and most importantly, profitable. However, I’ll never forget the words of my mentor, who once advised me to think of my brand as a franchise. A property that lends itself to other mediums. He explained that doing so would enable me to broaden my appeal, open my work to new markets, straddle multiple universes and lend myself to future business opportunities. 

It’s simply a matter of positioning. Framing my talents in a way that makes it easy for the marketplace to fill in the blanks. That way, I’m the one being targeted. 

Here’s an example. I’ve been a singer, songwriter and performer for more than fifteen years. But only recently have I become proactive about alerting the world that I’m a musician for hire. And so, my website is more than a collection of pictures and videos and albums, it’s also a diverse menu of professional service offerings including musical collaborations, media licensing, song coaching, writing workshops and more. 

My work is a franchise. And I want to position myself in a way that covers people who don’t know that they’re clients yet. 

What will you to do to give yourself more tickets in the raffle?

For a copy of the list called, "46 Marketing Mistakes Your Company Is Probably Making," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!