Tuesday, February 02, 2016

Inspiration is helpful, but it’s not a guarantee

The creative process is twenty percent magical, eighty percent mechanical. 

The necessary ingredients of progress are consistency and focus and commitment and grit. 

Inspiration is helpful, but it’s not a predictable construct. And that’s okay. Because once a creator starts humbling himself as blue collar, middle class, job holding, clock punching, hardhat wearing, factory working, manual laboring, elbow greasing, wage earning, bread winning, rank and file, mercenary for hire, inspiration is neither here nor there. 

Producing is just something they do. Every day. Those are jobs done by doers, not describers. 

Here’s another way to think about it. 

Have you ever heard about farmer’s block? Neither have they. Because if ranchers don’t tend to their crops and animals and land every day, there is no harvest. Period. They don’t have the luxury of even thinking about resistance to production. They just go to work. Every day. And they trust that the forest will provide. 

What’s more, they don’t have the arrogance to sit around complaining about the lack of rainwater with the neighbor farmers. That actually works in reverse. In fact, if you listen closely, there’s an inverse relationship between the number of words spoken about a project and time it takes to execute. 

People who shut up, ship.

I was listening to an interview with a legendary radio broadcaster, who ranted about writers that protesteth too much about their own work. His advice was simple. 

Stop advertising. Just do it and don’t tell the goddamn world about it.


What percentage of your time is talking versus tilling?

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!