Friday, December 18, 2015

Unlocking your ability to make an impact

Everyone has talent. Everyone. 

But not everyone has the ability to use their talent in a broad range of applications. And as a result, they’re just winking in the dark. All trained up and nowhere to go. 

The question is, how to do you improve your ability to make better use of your strengths? How do force yourself to fire on all cylinders? 

In video gaming parlance, players call this process unlocking. It’s when a character gains access to weapons and privileges and prizes that points and levels that are outside of a game’s traditional parameters. 

Each one of us can do the same. We can unlock our talents. And in most cases, it’s a simple matter of permission. Culture. Context. Environment. 

Zappos is the ultimate case study. Read a few pages of their annual culture book, and you’ll quickly discover that the company has a system for unlocking people’s gifts. Because as long as it creates value for customers and coworkers, employees are encouraged to bring unrelated talents to the work environment. They’re given the freedom to use abilities they might never exercise anywhere else. And they’re challenged to discover pieces of themselves that were under nurtured in the most extreme of ways. 

As one team member said, it’s like a game to see what part of ourselves we can bring to work every day. In short, the company allows people to do what they love in an environment that wants them to do it. As a result, their collective talent is unlocked at warp speed. 

And nobody feels like they’re winking in the dark. 

How will you unlock your ability to make an impact?
For a copy of the list called, "24 Questions to Discover Which Word You Own," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Rent Scott's Brain is part mentoring, part coaching, part consulting, but all strategy. 

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals. 

His brain will be a source of profound holistic improvement for your business. 

You'll learn powerful strategies for: 

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership. 

You've seen what he could do with a nametag, imagine what he could do for you.

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