Saturday, December 05, 2015

The courage to imagine the otherwise is your greatest resource

I don’t pack heat, I pack nametags. 

Since I wear a nametag twenty four seven, I carry spares with me everywhere I go. In my wallet at all times. Both blank and prewritten. Because you never know when you might need one. 

What’s interesting is, after fifteen years, I’ve found ways to use a nametag for almost every conceivable purpose, unrelated to an actual badge. 

Scrap paper, tissue paper, toilet paper, adhesive tape, protective covering, business cards, address labels, practical jokes, door stops, kids toys, pet hair remover, sticky notes, even nipple pasties. 

It might look silly, but you can use a nametag for almost anything. This quirky habit, however, is reminiscent of the famous creativity experiments that took place in the fifties and sixties. 

Guilford and his team famously pioneers a large number of influential tests to measure a person’s level of divergent thinking, which is the critical thought process used to generate creative ideas by exploring many possible solutions. One of these was called the unusual uses test, where subjects were asked to list as many uses as they could for a familiar object, like a brick or a coat hanger, the results of which would derive a person’s fluency, originality, flexibility and elaboration. 

How might you score on such a test? How strong is your ability to imagine the otherwise? Because that’s all creativity is. The courage and willingness and ability to see one thing, and immediately populate a list of other things related to it. 

If you need help in this area, you might try my free software program for developing divergent thinking, Leverage Junkie. 

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* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


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