Thursday, December 03, 2015

Start globallier earlier

My nametag is my passport. 

It’s a guest pass that makes me feel welcomed everywhere. With the nametag, I’m instantly friends with everybody everywhere, no matter what country I’m traveling through. It enables a positive, personal and memorable experience with people of different cultures. And it builds a bridge to people who may look different on the outside, but have the same wiring on the inside. 

And yet, whenever I’m hired to give a speech in a foreign country to tell the story about my nametag, I’m always concerned that my message will get lost in translation. That my ideas will fly right over the audience’s head. And that the people will have no idea what the hell I’m talking about, smile and nod, and politely thank me for making the journey. 

But each time I perform abroad, humanity proves me wrong. Because although the audience may not speak my native tongue, they all understand the universe language that my message represents. 

Friendliness, connection, hospitality, vulnerability, creativity, identity and commitment, you don’t need a translator for those. People get it. No matter where they’re from. Those ideas are fundamental to the human experience. That’s why the nametag works everywhere. 

And so, for anybody who wants their message to travel cross culturally, success is more than just superficially modifying your color scheme and tweaking your references and adapting your language to fit that particular culture’s style. 

It’s about fully integrating your humanity into your work from day one. It’s about building universal relatability into your product before it meets the world. If you treat it as the last step in the process, as the veneer you layer on top of the message after it’s been finely crafted, you’re already too late. 

Start globallier earlier. 

What makes your message universally relatable?

For a copy of the list called, "23 Boundary Questions to Help You Draw the Line," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Rent Scott's Brain is part mentoring, part coaching, part consulting, but all strategy. 

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals. 

His brain will be a source of profound holistic improvement for your business. 

You'll learn powerful strategies for: 

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership. 

You've seen what he could do with a nametag, imagine what he could do for you.

Learn more @