I heard an interview with veteran television producer who made a fascinating point about network ratings. I’ll never forget his words.
Ninety nine out of a hundred people aren’t watching my show, and I’m a millionaire.
If that’s not inspiring, I don’t know what is. Byron’s insight proves that success isn’t about securing mainstream appeal, it’s not about having a bestseller and it’s not about reaching superstardom. It’s about finding the small corner of the world that you can touch, making it perfect, and setting it free.
Every day when I walk down the street, I pass by dozens of problem fixing, void filling, pain easing, joy inducing business that embrace this new reality. Each store is selling their specific, niche oriented product or services to a customer base that’s small enough to manage, but substantial enough to keep the lights on.
Do they care if everybody on the internet is talking about their brand? Not in the slightest. Mainstream is lame stream. What they have is enough for them. And that’s what makes them free.
LET ME ASK YA THIS...
How would your business be different if you were no longer bowing at the altar of mass appeal?LET ME SUGGEST THIS...
For a copy of the list called, "71 Things Customers Don't Want to Hear You Say," send an email to me, and you win the list for free!
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!