Friday, September 18, 2015

The limits of our language are the limits of our world

Language is the fuel that drives the engine of execution. 

That’s why so few people carry their ideas far enough. They’re trapped in an outdated way of speaking about themselves. 

One of the helpful strategies you can learn from cognitive behavioral therapy is to substitute new language that supports your intention to move in a certain direction. Because once you change your definition, you change your context. Once you change your context, you lower the threat level. And once you lower the threat level, there are fewer excuses to prevent you from moving forward. 

Here’s an example from my own business. 

For years, I dreamed of building software around my unique creative process. The prospect of concepting, designing, building, launching and evangelizing a proprietary web application fully energized me. But every time I sat down to work on the project, my excitement would dwindle within minutes. Because in mind, software development was supposed to be a complex, expensive, left brained, linear process, reserved for computer scientists and techies and programmers, not people like me. 

And that was the problem. The limits of my language became the limits of my world. 

Recently, though, I’ve changed my definition of the word software. I’ve reminded myself, oh right, there is no supposing committee. I can do whatever I want. I just need to change the way I talk to myself about this. 

And so, I began substituting new language. I started reframing my definition of the word software, without all the cultural baggage that had built up around it. Sure enough, my level of execution has skyrocketed. With the help of an incredible programmer, I’ve launched an a family of single serving software apps that I’m insanely proud of. 

They’re not fancy. They don’t make any money. But I use them every single day to do my job better. Under my definition of the word software, that’s a win. 

LET ME ASK YA THIS...
Once you jimmy the lock on your language box, what will become possible for you?

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For a copy of the list called, "33 Ways to Approach Unhappy Customers," send an email to me, and you win the list for free!


* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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