Saturday, September 19, 2015

First comes satisfaction, second comes terror

There’s nothing more satisfying than beholding your first product. It’s a moment of profound accomplishment. 

When I received the sample case of the first book I ever wrote, I sat on my doorstep and smelled it for five minutes. Pure intoxication. A year’s worth of blood, sweat and tears had finally paid off. 

Unfortunately, that moment was followed by pure terror. Because it occurred to me that developing, testing and manufacturing a product, that was the easy part. Now I actually had to sell the damn thing. Great. 

That’s the nature of being an entrepreneur. The word literally means to undertake risk. We create a product and announce to ourselves, well, here goes nothing. This might not work. And if it doesn’t, we don’t let that stop us from moving forward. 

Hell, I’ve written and published books that flew so far under the radar, they may as well have been underground.

But as much as it hurt my feelings, I didn’t burn my energy away speculating how things might have been different. I reframed. I asked myself leverage questions

Now that I have this, what else doss this make possible? What larger service is this product an expensive business card for? 

I owe my life to those questions. They changed my definition of what a book could be. They turned my storage locker full of orphan products into a portable sales force that paved the way for higher dollar projects. And they taught me not every product is a product, sometimes it’s just a gateway drug to something more profitable. 

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How do you reframe and reconcile the risks that don’t work?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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