Friday, August 14, 2015

The fundamental leverage question

Here’s the fundamental leverage question for maximizing the movement value of any experience. 

Now that I have this, what else does this make possible?

It’s simple question, but it becomes strategic the moment you begin to explore its permutations. Let’s unpack the different elements and see how it works. 

First, now that. A phrase that implies urgency. The ability to take action without further delay. Not later or eventually or someday. Today. This moment. 

Second, I have. A phrase that indicates ownership. Power. Possession. You’ve done the work and rightfully earned yourself an asset. 

Third, this. A word that forces you to focus. On just one thing. And invites you to squint and twitch and stare at that one thing you uncover the hidden opportunities behind it. 

Fourth, what else. A word that encourages volume. Vision. Possibility. And challenges you to populate a list of all the potential opportunities, now that you have this one thing. 

Fifth, does this. A word that modifies an earlier phrase. It’s a bit redundant, but intentionally so. Because it’s essential that we focus on this one thing that we now have. 

Lastly, make possible. A phrase that reveals what’s capable of existing in the world that was previously unavailable to us. Now that I have this, what else does this make possible? 

And so, with every new experience, the goal is to consider it in the context of this one question. Almost like an equation that you plug yourself into. 

I even created a software app to do it for you.

LET ME ASK YA THIS...

What’s your best tool for maximizing leverage?

LET ME SUGGEST THIS...
For a copy of the list called, "34 Questions to Keep Your Company Growth Minded," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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