Thursday, August 20, 2015

How to disrupt yoursef

There’s no hero’s journey about a guy who never leaves home. 

Campbell’s groundbreaking work reminds us that for any hero to begin their journey, they must be called away from the ordinary world. Removed from their typical environment. Plucked from their mundane situation of normality and obscurity. 

It’s a terrifying moment. The adventure beckons us, and we literally feel its gravitational pull. Because as humans, we’re emotionally attached to the flock. And so, we deny and resist the pull. We refuse to accept the call because of our sense of duty and obligation and our feelings of inadequacy and guilt. 

After all, we don’t want people to think we’ve gotten too big for our britches. Who are we to step out and live a bigger life? Who are we to leave home? My wife and I decided to relocate across the country and take our talents to the big city, after only dating for six months. 

Naturally, I was terrified of crossing that threshold. Advancing to the next phase of the journey was the scariest notion I’d ever entertained. But as much as I wanted to resist, I slowly realized something. There’s no hero’s journey about a guy who never leaves home. If you’re going to get to the next level, you have to break the rules. Even if you’re the one who created them. 

And this applies to organizations as well as people. Schultz writes about this in his autobiography. Starbucks sought out to reinvent themselves during one of the most tumultuous economic periods in history. But in order to reassert their coffee authority and preserve their stature as one of the great brands of the century, they knew they needed to disrupt themselves. It’s powerful lesson for any person or company. 

Disrupt yourself, lest others disrupt you first. Because everyone great goes somewhere over the rainbow eventually.

LET ME ASK YA THIS...
What’s keeping you from leaving home? 

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com

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