Thursday, July 16, 2015

Driving a car without greasing the wheels

Branding is a shortcut. 

It’s what helps your business execute smarter, helps your prospects buy faster, and helps your clients return sooner. When you know who you are, everything is easier. 

That’s the single best defense for investing significant time and money and energy into building your brand. Because once you do, branding becomes the great catchall. The stone that kills all the organizational birds. The lead domino that helps knock down all the others. The central lever that galvanizes the whole machine. 

Without it, everything takes longer.

I have colleagues who are very good at what they do. Their calendars are full, their clients are happy and their bank accounts are healthy. The only problem is, their work has no brand. No hook. No expectation. No intangible asset. No collection of perceptions. No story waiting to be told. 

Which doesn’t make their companies any less successful, it’s just that everything’s a schlep. Everything’s an uphill psychological battle, both for the company and the client. Because there’s no shortcut. There’s no brand. 

It’d be like trying to drive a car without greasing the wheels. The vehicle might drive, but without lubrication, there’s a lot of grinding and jamming and stressing and clanking under the hood. 

That’s what branding is. It’s lubrication. It’s what makes doing business a much smoother ride.


When was the last time you updated your brand identity? 

For a copy of the list called, "33 Ways to Approach Unhappy Customers," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!