Monday, July 20, 2015

Aim some creative at understanding yourself

The seven most important words any creative person can say to himself. 

Oh my god, you can do that? 

Consider the amount of permission and inspiration and liberation built into that moment. Once a person asks themselves that question, there’s no stopping them. They’re off to the creative races. And what’s exciting about these seven words is, they’re not just for beginners. At every stage of a career, these unlocking moments are available to us. It’s simply a matter of exposure. 

I’ll never forget a lunch meeting I had with a magician friend of mine. He showed me this web application that helps disorganized, scatterbrained freelancers handle the business side of their art. It looked like a virtual office manager for professional artists, keeping records and organizing contracts and tracking receivables. Todd said it helped keep him sane so he could stay focused on his magic act. 

And here’s the punchline. When I asked how he found this program, he just smiled and put his hand on my shoulder. 

I built this myself. Just for me. I concepted it, designed it, hired a guy to develop it, and now I sell it to other entertainers just like me. It’s an entirely new arm of my business. 

Now that’s what you call a magic trick. 

In that moment, all I could think to myself were those seven words. 

Oh my god, you can do that? 

Yes you can. You can create art that helps you create more art. You can treat yourself as a client. You can use your creative powers to perfect the very process by which your enterprise exists. 

One year later, I invented a software suite of my own.

What thing could you build to solve your own problem?

For a copy of the list called, "33 Ways to Approach Unhappy Customers," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!