Thursday, June 18, 2015

Reinvention is the secret of longevity

I understand you’re comfortable with your current level of success. 

I understand scary to let go of what’s working. 

I understand it’s painful to walk away from a process that’s been good to you. 

But if your work is the same that it was two, three or even five years ago, you’re doing something wrong. 

Reinvention is a fundamental requirement of the entrepreneurial journey. It’s what keeps you alive and competitive and interesting. Without it, you’re doomed to the bargain bin of the marketplace. 

The trick is, reinvention more than just a cosmetic change. Just because you redesigned your website doesn’t mean you reinvented yourself. True reinvention comes from within. From the courage to live larger than your labels, paired with the commit to remake yourself as you grow and as the world changes. 

I’ll never forget the advice my mentor once gave me.

It’s okay to be known for more than one thing

When those words first landed, something inside of me melted. A profound sense of relief filled my bloodstream. Because I knew that I was ready to do move to the next level. 

Within a few years, my business was dramatically different, from the scope of work to the range of clients to the level of income to the type of schedule to the amount of satisfaction. And even though it was painful to let go of what I had, it was the only way to get what I needed. 

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


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