Tuesday, June 30, 2015

Longevity is the ultimate leverage

If you want to make money, just do something amazing ten years ago. 

That’s not a joke, that’s just the way opportunity works. You just start doing things. Usually in silence. Without recognition or remuneration. And without a guarantee that any doors will open for you. 

But you trust that, eventually, one of those things will earns its way into the right person’s memory. And when the time comes for them to bring somebody in, your name will moved to the top of the list. 

When I think back to the biggest gigs and projects and opportunities of my career, every one of them started with a prospective client calling me from out of the blue saying something like, I remember reading about you years ago. I can’t recall where I first heard your story, but it always stuck with me. Anyway, we have this thing we’d like to hire you for

That’s not marketshare, that’s mindshare. You don’t buy it with advertising, you earn it by enterprising. 

That’s what entrepreneurs don’t understand. Your credibility is, they’ve heard of you before. You never went away. You stuck around long enough and were ready when the right people finally found you. That’s the level of continuity that gives you the right to pull your chair up to the table. 

At that point, talent is neither here nor there. Because when there’s only one person they can hire, it’s a pretty straightforward negotiation. 

Are you willing to be paid today for the free work you did yesterday?

For a copy of the list called, "27 Ways to Out the Competitors," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!