Wednesday, June 10, 2015

Capitalize on whatever your circumstances have to offer

The great creative discipline is simply knowing what season it is. Developing an exquisite understanding of your own timing. And not just of yourself, but of the world you live in. 

That’s why I love the beginning of the new year. There’s just something fresh and clean and energizing anytime nature zeroes out its annual board. Intention is set, action is taken, change is made and momentum is built. It’s a beautiful thing. 

Watterson’s final cartoon strip on the day before he retired put it perfectly. Calvin notices the new snowfall, feeling that everything familiar has disappeared, that the world looks brand new and it’s like having a big white sheet of paper to draw on. It’s a magical day full of possibilities. Let’s go exploring. 

And so, when that particular season arrives, we need to make the most of it. We need to fish while the fish are biting. Because nature has its own tempo and flow of which human beings are only a small part. 

My mentor used to hang a huge wall calendar in his office, color coded with various climate tends, astronomical events, national holidays, financial seasons, behavioral movements, corporate budget cycles, peak retail shopping times and other key time periods throughout the year. It helped him stay connected with the seasonality of his work and gave him a reference grid against which to execute his marketing strategy. 

Whatever it takes to build momentum. 

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Are you understanding and leveraging the timing of seasons to your advantage?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  
scott@hellomynameisscott.com
www.nametagscott.com


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