Saturday, April 04, 2015

Take all the aspects of making things into your own hands

Historically, the artist made the art. That was their sole job function. The primary creative act of putting words on paper or clicking the shutter or performing on a stage. Middlemen and vendors and corporations and intermediaries accomplished everything else. 

But thanks to the confluence of modern culture, i.e., the digital revolution and the direct to consumer era and the long tail phenomenon and the connection economy and the nonexistent barriers to entry the infinite shelf space of the internet, now, artists can take all the aspects of making things into their own hands. 

First, they can create the opportunity create art. Long before they even break ground on the canvas. Then, they can create art. Quickly and cheaply and publicly. Next, they can take their truth to market. They can package, publish, distribute, promote, merchandise, leverage and sell the art. Then, they can communicate around the art. Connecting with media and fans and customers and viewers and audience members. Lastly, they can earn the right to do the work again. And start the process over. 

There has never been a better time in history to be an artist. Control is cheap and ideas are free. The only caveat is, with great control comes great responsibility. Should you decided to take all the aspects of making things in your own hands, it’s your ass on the line. 

There’s nobody to blame for your failures but the person staring back at you in the mirror. 

How much are you willing to bet on yourself?

For a copy of the list called, "49 Ways to become an Idea Powerhouse," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!