Sunday, March 29, 2015

The only investment that matters

Creativity is a forced savings account. 

You make small, daily deposits. And then you look back after a period of time and say, wow, I have a huge balance. I wonder what I should spend it on? 

That’s how I’ve been working for years. Every day, I put as many words on the page as I can. I get on kicks, I follow conceptual pathways as long as they bear fruit, and when the point of diminishing returns approaches, I pivot and write about something else. 

But I never pick my head up. I never look over my shoulder. I just keep creating and keep riding the momentum and trust that I’ll end up somewhere interesting. And then, usually several months later, I finally step back to behold my inventory. I sit there and take a good look at the ground taken. 

More importantly, I let the inventory take a good look at me. I inhale while it exhales. And that’s when I know it’s time to stop creating and start judging. It’s time to transition from passive accumulation mode to strategic creation mode. 

This process, treating creativity as a forced savings account, is how I’ve published thirty books, seven musical albums and a feature length documentary. It works. 

Never underestimate the prolific power of compound interest. 


What might be possible through your slow, unsexy, consistent creative increments?

For a copy of the list called, "49 Ways to become an Idea Powerhouse," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!