Friday, October 31, 2014

Build organically, but leverage intentionally

In the beginning of the process, you’re just trying things. 

Raising your hand. Saying yes to opportunities that present themselves. Embracing a brimming universe of naturally rising tides. And over time, once you find out what really works for you, then you lock in. You shift from an emergent strategy to a deliberate one. 

Several years ago, I published a book about the profitability of approachability

To my delight, it was positively reviewed by a popular job search website. Which wasn’t exactly my target readership, but the economy was in the toilet and people were looking for any advantage they could get. So it turned out to be a perfect fit. 

In fact, the audience response to the book was so positive, that the organization asked if would start contributing a regular column to their newsletter. Articles about how job seekers could become more hireable. And I remember thinking to myself, hireable, now there’s an interesting word. Maybe that’s a different slant on something I’m already doing. Maybe this concept represents a new market opportunity for my work. Maybe saying yes to this project will broaden my appeal as a thought leader. 

And so, I locked in. I began playing in the job search space more purposefully. What began as an organic, emergent strategy and shifted into an intentional, deliberate strategy. And in a few years, as I found my center of gravity, it became a lucrative pursuit. 

Are you allowing yourself the freedom of discovering before bearing down into the labor of creating?

* * * *
Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2014-2015.

Email to inquire about fees and ava