Wednesday, May 21, 2014

Moments of Conception 005 -- The Xerox Scene from The Pirates of Silicon Valley

All creativity begins with the moment of conception.

That little piece of kindling that gets the fire going. That initial source of inspiration that takes on a life of its own. That single note from which the entire symphony grows. That single spark of life that signals an idea’s movement value, almost screaming to us, something wants to be built here.

And so, in this new blog series, I’m going to be deconstructing my favorite moments of conception from popular movies. Each post will contain a video clip from a different film, along with a series of lessons we can learn from the characters.

Today's clip comes from the Xerox scene of The Pirates of Silicon Valley:

So, what did they do right?

Good artists copy, great artists steal. According to the bestselling biography Steve Jobs, the Xerox agreement was sometimes described as one of the biggest heists in the chronicles of history. But the subtext is, it’s not because Jobs stumbled across some random fragment of an idea and casually incorporated it into his own strategy. He was ruthless, shameless and intentional. Apple knew whom they wanted to steal from, what they wanted to steal, and most importantly, how to persuade them to let them steal it. And, like any successful car thief, once they brought the stolen hotrod back to the garage, within twenty four hours, it had a new paint job, new rims, new tires, a convertible top and a better designed dice in the mirror. That’s not theft, that’s theater. Proving, that it doesn’t matter if you steal something, it only matters what you do with it once you’ve stolen it.

Ideas are free, only execution is priceless. Xerox’s technologies of the mouse, the graphic interface and the programming language were genius. But they were also ahead of their time. And because their team lacked the taste and design and finesse when it came to prototyping, presenting and the persuading their board of directions, they failed to realize their concepts. Steve, on the other hand, was five moves ahead. And as anyone in the startup world will tell you, he who ships first, wins. Ultimately”, with the help of his trademark reality distortion field, he convinced Xerox to open the kimono and share their new concepts in exchange for an equity investment. Who do you think got the short end of that digital stick? Jobs out executed the competition. He didn’t have an idea, he had an I did. To quote the Steve Jobs biography once again, “The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.”

Everything is prey. This scene perfectly points out the astonishing short sightedness and lack of imagination of top corporate executives. Steve knew the Xerox was sitting on a goldmine, and yet, he couldn’t believe they hadn’t yet commercialized their technology. And so, his philosophy was, if these dolts are so dense that they can’t realize the economic and cultural value of this software­­, that they, themselves, have developed, then they don’t deserve to have it. Xerox wasn’t worthy of their own innovation. And in the words of my favorite country song, “I could love you better than that, I know how to make you forget her, all I’m asking is for one little chance, baby I can love you better.” Jobs was right. It comes down to trying to expose yourself to the best things that humans have done, and then try to bring those things into what you’re doing.

What's your favorite movie moment of conception?