Thursday, May 22, 2014

Intentionally Lost in the Darkness

Moleskine is the iconic brand of notebook used by legendary artists, thinkers and literary avant gardes around the world for the past two centuries. In the past few decades, the brand has become synonymous with culture, travel and imagination, encompassing a family of nomadic objects like notebooks, diaries, journals, bags, writing instruments and reading accessories.

I recently stumbled into one of their newly opened retail stores and found a beautiful insight from Maria Sebregondi, their vice president of communications. In her essay about the creative moment of conception, she wrote the following:

“In a certain sense, every invention, every creation, every story, large or small, develops out of a map in which someone has intentionally become lost in a darkness where, at a certain point, something beings to glitter, to speak, to sing, to emit a sense, a flavor and a voice, and this groundwork leads to the design and actual piece of work through a complex and very personal cognitive process.”

That’s when the creative process gets really interesting.