Tuesday, April 22, 2014

Catching Moonbeams in a Jar

Being prolific isn’t just about using your right brain.

It’s about using your brain right.

I’m reminded of a popular interview with Stephen King, who famously said that when it comes to the creative process, to get scientific about it is a little like trying to catch moonbeams in a jar. Isn’t that the truth? That if we don’t believe in magic on some level, those moments of virtuosity and mystery and meaning, those acts of human moral beauty that provoke the kindred and start a conversation with something much larger than ourselves, our work will suffer.

At the same timer, despite our most romantic inclinations, the creative process just as much clerical as it is magical. It’s equal parts sorcery and ditch digging. And in the beginning stages of our work, we have to get the idea to ground zero before infinity intercedes.

As a collector, creator and communicator of ideas, you have to hone your ability to play the roles of both the goofy artist and his scientist buddy.