Anyone can be a prolific creator if they have a prodigious memory.
And so the question is, does the ability to remember things come as part of our genetic package, or is it a muscle we can train?
Yes and yes.
On the hereditary side, certain people are innately wired with superior memories and they naturally and habitually recall almost everything in their lives, from images to numbers to dates to human faces to personal experiences.
These people are known as jerks.
On the hard working side, certain people are intentionally working to build superior memories by understanding how the brain functions, focusing attention, creating associations and giving those associations meaning.
These people are known as overachievers.
For the rest of the world who doesn’t have the time, resources or patience to dedicate their lives to boosting their memory power, there are a few simple concepts worth knowing that might make remembering easier.
For example, you’ve probably heard some variation of the following sentence:
The number of objects an average human can hold in working memory is seven.
Miller famously discovered this fact about the brain back in the fifties in his groundbreaking study on the cognitive significance of the number seven. Since then, his research on the limits of the human capacity for processing information has become one of the most highly cited papers in the history of psychology.
That’s why smart people write things down. To capture their thinking before it vaporizes. Because when idea lightning strikes, it’s competing with other brain activities, so the documentation process hooks their ideas immediately, firmly and enduringly. They know that if they don’t write it down, it never happened.
And, there’s more.
Boosting memory, often times, is a simple matter of making room. Prolific people don’t just write things down because they might have a good idea in this moment, but also because they might have good ideas in future moments, and their brain needs to be in the best possible position to receive them. So it’s more than just a security measure, it’s a sovereignty measure. Capturing your thinking relieves your brain of the necessity of remembering, frees up your working memory and opens your mind to receive new ideas.
I’m reminded of my mentor, Jeffrey, a prolific creator who runs a multimillion dollar sales training company. The reason he’s the best in the world is, everything he knows is written down somewhere. Which means, he knows his material cold. Which means, he’s a master of his subject. Which means, during his sales seminars he doesn’t have to think about what he’s going to say. Which means, his brain is free to think of innovative ideas for his participants.
By writing everything down, he makes room.
This process became first came clear to me when I read The Creativity Book. Eric Maisel explains that organization can be a real challenge for everyday creative people who have lots of ideas, dreams, goals, responsibilities, and who are perhaps a little suspicious of organization. It isn’t of life or death importance that you remember everybody’s birthday, he says, but it is vital that the chaos of ideas that start to flood your brain when you open up to your own creativity have a place to be sorted and stored and saved. If you don’t give them that chance, then chaos overwhelms you and no work can get accomplish.
Is everything you know written down somewhere?
Ultimately, it doesn’t matter how you write ideas down, only that you write them down.
There’s a fascinating study from the Nueromarketing Science and Business Association, which detailed how the physical documentation process affects our brains. Turns out, when we physically write something down, we stimulate a collection of cells in the base of our brain known as the reticular activating system. This becomes the filter for all the information our brain needs to process and it gives more attention to what we are currently focusing on. And as a result, the physical act of writing things down brings the information to the forefront, triggers our brains to pay close attention, raises the psychological ante and increases our commitment as collectors, creators and communicators of ideas.
And so, whether you have a prodigious memory, whether you’re trying to improve it, and whether your collection tools are paper and pen, electronic note taking, audio capturing, emailing, voice recognition technology or some kind of web app, the good new is, you don’t have to invest a lot of time and money to boost your memory.
You just have to keep asking yourself the same question.
Is everything you know written down somewhere?