Anything worth doing is worth doing for a long time.
Because eventually, you’ll start to run into people who have heard of you. Or remember one of your works. Or talked to their friends about you. Or saw you perform somewhere. Or listened to one of your interviews. Or read something you wrote. Or did a case study on you in one of their marketing or psychology or communication classes.
Proving, that the shortest distance to someone’s brain is through your body.
Your body of work, that is.
That means putting yourself into as many mediums and channels and expressions as possible, so that over time, the total output of your work becomes a collection that people can access in many different ways.
That means generating as many potential brand touches as possible, so the universe of people you’ve interacted with grows naturally and incrementally until eventually, the right group of people finds you.
That means standing for something faithfully, so that you become a living embodiment of that thing, almost like a placeholder, bookmark, beacon or a reminder, which allows people to start equating you with the thing itself.
That means staying with yourself as the world orbits around you, knowing that no matter how long it takes before people drift back into your atmosphere, they’ll still find you doing what you do, even if you’re doing it in new ways.
That means getting up in the morning, listening to what you’re supposed to make next and shoveling coal into your creative locomotive, laying down track as fast as you can, without the fear that your best ideas are behind you.
That means establishing themes in your work so your art is less random and more of a representation of your feelings and ideas and sense of life, like a physical index of your human value system.
Volume, volume, volume.
Watch your body earn its way into people’s memories.