Selling is the side effect of giving.
Through reckless generosity and a promiscuous heart, you create so much value in the marketplace, that people have no choice but to pay you what you’re worth.
In short, you give yourself away.
This concept began as an anonymously written article in Forbes magazine nearly a hundred years ago. And due to its popularity and volume of reprint requests, the piece was later expanded into a book. And it became an inspiration to millions.
Especially me. Especially in the world of business.
Truth is, sales was never my thing. I’m not aggressive, I’m not competitive, I’m not motivated by money and I’m not a closer. I’m more of a touchy feely, sensitive artist type who loves creating things and talking to strangers.
But what I lack in selling skills I make up in generosity.
Here’s my philosophy:
Giving yourself away is about being generous with your tangible assets like time, talent, treasure, touch and ties. Are you building a monopoly by becoming a center of connection for your customers?
Giving yourself away is about generous with your intangible assets like thoughtfulness, understanding, appreciation, attention, tolerance, courage and faith. Have you created a system for filling your customers’ emotional tanks?
Giving yourself away is about practicing generosity as loving impulses, not calculated actions. When was the last time you talk yourself out of thoughtfulness?
Giving yourself away is about increasing the acceptability of your gift by the multipliers of friendliness, immediacy and enthusiasm. Are you giving too long after the moment is gone?
The good news is, the reservoir of giving is in the heart, not the wallet.
And it never runs dry.
Are you keeping your giving away machinery in good working order?