Friday, January 25, 2013

What's The Ecosystem Around Your Product?

The product is only the beginning.

What’s evolved is the ecosystem around the product.

Now, it’s not just the product.

It’s joining the community that the product is a badge for. It’s redefining the industry the product is part of. It’s shaping the generation the product is a symbol of. It’s building the tribe the product is the symbol for. It’s listening to the voice the product is an amplifier of. It’s personalizing the user experience the product is part of. It’s building a platform that the product is the impetus for. It’s responding to the culture the product is an artifact of. It’s enhancing the sociability the product is the center of. It’s amplifying the human potential the product is an enabler of.

Sell that.