If your idea is everywhere, you win.
The hard part is, millions of people around the world are trying to make their ideas more popular than yours. And with the exception of the few that hit a run of dumb luck, most of the ideas you want to spread, won’t. Most of your marketing attempts are reminders of just how deaf the world really is.
Even the big guys, the companies with the most brilliant and expensive marketing campaigns out there, fail to attract more than a modest amount of attention.
But don’t let that be another excuse not to try.
They might not make you any money, but if your ideas make you excited to get up in the morning, if they help you find a home for all of your talents, and if they make meaning in the world to the people who matter most, you win too.