Wednesday, January 09, 2013

Are You Letting Fear Boss Your Customers Around?

Fear is a significant factor in most people’s lives.

And if your organization wants to matter to those people, you need a tool that helps customers feel less afraid. Some platform, some interaction or some mechanism that gets their jitters out and gives them something to face the world with.

Covestor is the world’s largest online platform for investment management. It’s a world of great investors that allows you to automatically mirror their strategies, trade for trade, all from the comfort and safety of your own account.

But that’s still scary. When money moves, people take notice.

Covestor understands this fear, so their site let users try out the service with a hundred thousand virtual dollars, simulated functionality, account mirroring, performance tracking, for free, with no obligation and no payment details required.

It’s a safe haven. An interesting place where people can interact. And a simple, smart and social platform, free from the constraints of regulation, that identifies the line between what financial companies can do and can’t do, and lets people play right on top of it.

Most importantly, it’s a compelling case for why investing doesn’t have to be scary. And it’s a reminder to people that they’re all good investors, they just don’t know it.

Are you letting fear boss your customers around?