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Wednesday, February 29, 2012

The Spirit of Experimentation

The best way to have a good idea is to have a hundred bad ones.

It’s a painful process, especially if we’ve gotten accustomed to being good. But any seed to imagination, any ignition of pure creation, is not just healthy and safe, but practical and necessary.

First, it gives us perspective. It humbles our creative spirit. Second, bad ideas come in handy for other problems later. Nothing is ever wasted; every idea eventually finds a home. And finally, our process of experimentation helps create the elbow room for good ideas to emerge. All we have to do is listen.

In the decade I’ve worked as a freelancer, I’ve had thousands of bad ideas. Horrible ones. Bordering on embarrassing. Several of which were executed, poorly.

But out of that slush pile, I’ve also had maybe thirty or forty really, really good ideas. Ideas that spread, ideas that made money, ideas that made a difference. I believe there are no successes or failures, only the consequences of our experiments.

We can never lose that spirit. We owe it to our creative selves to set up a consequence free space for experimentation. A safe place where we can boldly fiddle our way to the truth.

Thanks to the web, the cost of doing so is approaching zero. We can run hundreds of experiments a day, if we want to.

But that’s the thing: We have to want to. It has to be important to us.

Otherwise, if we’re not trying things, every day, until we die, we’re not fully living.

LET ME ASK YA THIS…
How many experiments did you run yesterday?

LET ME SUGGEST THIS... 
For the list called, "11 Things to Stop Wasting Your Time On," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!

Tuesday, February 28, 2012

Are You Using Your Talents or Investing Them?

Freedom means finding a home for all of our talents.

Not hiding our light under a bushel, not asking for permission to shine, not waiting to be picked, not waiting to be paid, and not hesitating to take our talents on the ride they deserve.

Instead, allowing our entire portfolio of talents – tiny, titanic and in between – to have a more prominent place in our lives, regardless if the world approves.

Nobody epitomizes this more than Keller Williams. At any of his hundred concerts each year, audiences drool as he plays an average of twenty instruments per show, they marvel as he takes live digital looping to new levels and they cheer as he sings hilarious lyrics to improvised songs.

His life, his career and his fans prove that talent isn’t just a gift, it’s an asset.

Our job, not just as artists but as humans, is to invest it as aggressively, creatively and prolifically as possible, and never to feel guilty about having it or ashamed about expressing it.

Whitman said we contain multitudes.

It would be ashamed to watch it go to waste.

LET ME ASK YA THIS…
Are you using your talents or investing them?

LET ME SUGGEST THIS... 
For the list called, "8 Ways to Out Question Your Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com


Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

Monday, February 27, 2012

The Nametag Manifesto -- Chapter 11: The End of Disconnectedness

[ View the infographic! ]

"Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto: 

11. The End of Disconnectedness
If everybody wears nametags, we’re all plugged into the social network.

A nametag is an act of humanity in a moment of distance. And these acts allow us to feel a little more connected. Now, we have a constant spark for human contact. We are plugged in without a cord or a signal. We’ve found a way to mitigate loneliness and interact with people face to face in a way that actually resonates with their soul, not just their homepage.

This is the real social network. No matter where you go, you never have to feel alone for more than a moment. Because there are always people who know your name; there are always people whose names you know. It’s a constant reminder that nobody is the odd one out.

We don’t need friend requests because we’re all in this together, always, forever.
If everybody wears nametags, no more fear of missing out, no more eating alone and no more cliques.

# # #

You can read The Nametag Manifesto, in full, for free, right now, here.

LET ME ASK YA THIS…
What's your manifesto?

LET ME SUGGEST THIS...
For the list called, "10 Ways to Help Your Customers Know You," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012 - 2013!

Watch The Nametag Guy in action here!

Sunday, February 26, 2012

Customers Don't Know What They Want Until You Show Them

If we’re too busy listening to everybody, we’ll never hear the sound of our own voice.

Yet another great dilemma of the entrepreneur.

On one hand, we could listen to what people say they want. Do market research and focus groups until we’re blue in the face. And then launch something that predictably fits into their nice little box.

It’s the safe path that pleases people, satisfies their expectations and challenges the competition for a while.

On the other hand, we could figure out what people are going to want before they do. Give them what they don’t realize they need. And hope that they get to a point where they can’t live without it.

That’s the bold path that changes people, captures their imagination and erases the competition forever.

Steve Jobs rarely gave the customers what they wanted. He believed people didn’t know what they wanted until somebody showed them.

So he spent his career showing them.

And the entire world watched in awe.

LET ME ASK YA THIS…
What do you need to decide?

LET ME SUGGEST THIS... 
For the list called, "12 Ways to Out Service Your Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com
Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!

Saturday, February 25, 2012

What Nobody Tells Us About Our Dreams

There’s nothing more painful than being patient with a dream.

Even if we do cast a vision, enlist support from every angle, hustle while we wait and take small, daily steps to move the pile forward, the dream still feels miles away.

And in the process, our expectations get crushed.

It takes longer than we like. Nobody tells us that when we answer the call to adventure, we might be placed on hold for a year.

It feels harder than we predicted. Nobody tells us that arriving to a new world is just as demanding as thriving in it.

It aches more than we thought. Nobody tells us that when we decide to play a bigger game, chest pains and anxiety attacks come with the package.

It changes more than we imagined. Nobody tells us that when we take the plunge, we have to leave parts of our former selves behind to stay afloat.

Turns out, waiting in line to get tickets for the game is just as important as the game itself.

But the upside is, all the prework to the dream, all the battles and pains and tears and doubts, are essential in building our resilience for when the dream finally comes true.

Because by that time, we’ll be so beaten up that resistance will back down. It will know we mean business, and it will get the hell out of our way.

And the dream will have no other choice but to come true.

LET ME ASK YA THIS... 
How long are you willing to wait?

LET ME SUGGEST THIS... 
For the list called, "10 Reasons Your Business Doesn't Really Exist," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

"After investing in your mentoring program, I've become centered on who I am and what I have to offer. Now, I am attracting clients I want to work with. Life is great and I just wanted to thank you from the bottom of my heart." ----Melanie Jatsek, Diet Busters

Rent Scott's Brain today for 2 hours, 30 days or 3 months!

Friday, February 24, 2012

The Nametag Guy Live -- Hire Yourself



LET ME ASK YA THIS…
What's your nametag?

LET ME SUGGEST THIS... 
For the list called, "11 Ways to Out Google Your Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com
Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!

Thursday, February 23, 2012

Excuse Me, But Nothing Just Happens

Six years ago, my left lung collapsed.

When I woke up in the recovery room with tube in my chest, the first thing I did was ask the surgeon why this happened to me.

He said it was spontaneous.

Spontaneous. Really. That’s your diagnosis? That’s the best you can do? Surely there must a more biological reason behind this physically traumatic episode.

Not really. It just happens, he said.

Excuse me, but nothing just happens. Especially not the sudden failure of my primary respiratory function.

So instead of accepting what the doctor said, I spent the next week in the hospital making a diagnosis of my own.

My lung collapsed because I got too successful, too fast, too early. My lung collapsed because I didn’t have a healthy relationship with my breath. My lung collapsed because I allowed my career to take priority over my health. My lung collapsed because I didn’t possess the physical, emotional and mental constitution to manage my own chaotic life.

I told myself a lie because I knew the truth wouldn’t be enough for me to change.

And it was the best decision I ever made.

Sometimes dishonesty is the best diagnosis.

LET ME ASK YA THIS…
What are you unwilling to accept?

LET ME SUGGEST THIS... 
For the list called, "11 Ways to Out Market the Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

"After investing in your mentoring program, I've become centered on who I am and what I have to offer. Now, I am attracting clients I want to work with. Life is great and I just wanted to thank you from the bottom of my heart." ----Melanie Jatsek, Diet Busters

Rent Scott's Brain today for 2 hours, 30 days or 3 months!

Wednesday, February 22, 2012

Out With The Meh, In With The Amazing

It’s hard to turn down food when we’re really hungry.

Whether it's a down economy, a struggling enterprise or a lonely love life, desperate times activate the primal instinct to say yes to whatever satisfies our hunger.

So we settle. We give our love, our attention and our resources to the highest bidder, accepting opportunities that are more meh than they are amazing. And before we know it, mediocrity settles in like an unwelcome dinner guest.

I’ve had multiple periods of meh in my life, both personally and professionally. Turns out, even though it kept my heart afloat, kept my business churning and kept my ego from whining, meh ultimately left me feeling unfulfilled and resentful.

But thanks to a few honest jabs from a compassionate mentor, I made a decision.

Take a sledgehammer to as much mediocrity as possible.

So far, the pile of rubble is shaping up nicely.

LET ME ASK YA THIS…
What meh do you need to destroy?

LET ME SUGGEST THIS... 
For the list called, "9 Things Every Writer Needs to Do Every Day," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

"After investing in your mentoring program, I've become centered on who I am and what I have to offer. Now, I am attracting clients I want to work with. Life is great and I just wanted to thank you from the bottom of my heart." ----Melanie Jatsek, Diet Busters

Rent Scott's Brain today for 2 hours, 30 days or 3 months!

Tuesday, February 21, 2012

The Profitability of True Exclusivity

People don’t want duplicate happiness.

It’s only when we help them experience a joy they can’t have in other areas of their lives that we create a real, lasting and profitable connection. 

It’s only when we offer them a one-time, limited edition, never before/never again moment that actually captures their imagination, that we win their hearts forever.

It all depends on our embodiment of three powerful words:

And nowhere else.

True exclusivity.

Sun Studios offers this kind of joy to their session musicians. Anybody in the world can sit down in the most famous booth in the world, actually play music with the very instruments Elvis once used, and feel like real rock stars – if only for three and half minutes.

True exclusivity.

And nowhere else.

It’s rare, and that’s precisely why it’s remarkable.

LET ME ASK YA THIS…
What type of exclusivity does your brand offer?

LET ME SUGGEST THIS... 
For the list called, "27 Affirmations to Prepare Yourself to Listen," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

"After investing in your mentoring program, I've become centered on who I am and what I have to offer. Now, I am attracting clients I want to work with. Life is great and I just wanted to thank you from the bottom of my heart." ----Melanie Jatsek, Diet Busters

Rent Scott's Brain today for 2 hours, 30 days or 3 months!

Monday, February 20, 2012

The Nametag Guy Live -- No Labels, No Limits



LET ME ASK YA THIS…
What's your nametag?

LET ME SUGGEST THIS... 
For the list called, "23 Ways to Make Your Fans Super Happy," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com
Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!

Sunday, February 19, 2012

How Long Are You Willing to Stick Around?

I didn’t invent the nametag.

But I certainly took it farther than anyone expected it could go.

Myself included.

Either way, now it’s mine. I own it. Forever. Not just on the search engines, but anyone I meet will never think about a nametag the same way again. And that level of mindshare is a priceless asset. One that most companies would pay millions of dollars for.

The point is, we don’t have to be the first. We don’t even have to be the best.

We just have to refuse to go away.

Twenty years ago, Pearl Jam was just another garage band from Seattle. Sixty million albums later, when the rest of the plaid-wearing rockers had either overdosed, broken up or broken down, Eddie and the boys are the only surviving members of the early nineties grunge scene.

Because they refused to go away.

If we can be the last one standing, the only person or product or company or brand left after the rest of the world has fallen to the wayside, we win. If we can be patient and persistent enough to take something farther than anyone else would dare, no matter how often they ask, “So, how long do you plan on doing this?” we win.

It all depends on long we’re willing to stick around.

LET ME ASK YA THIS…
What does your performance provide?

LET ME SUGGEST THIS... 
For the list called, "205 States of Being That Matter Most," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com
Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!

Saturday, February 18, 2012

The Nametag Manifesto -- Chapter 10: The End of Cultural Barriers

[ View the infographic! ]

"Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto: 

10. The End of Cultural Barriers.
If everybody wears nametags, we all speak the same language. 

It’s a passport. A guest pass that makes us welcomed everywhere. With a nametag, we’re friends with everybody everywhere, all the time, forever. Especially when you realize that everybody is the same everywhere, all the time, forever. 

This enables a positive, personal and memorable experience with people of different cultures, thus crushing stereotypes and assumptions thereof. Ultimately, nametags build bridges to people who don’t speak your language. 

It’s a symbol of peace, gesture of hospitality and a translator in the global language of humanity. It proves that we all one, we’re all in this together and we’re all the same.

If everybody wears nametags, no more unnecessary wars, no more immigration laws and no more animosity.

# # #

You are now ready for chapter eleven.
You can read The Nametag Manifesto, in full, for free, right now, here.

LET ME ASK YA THIS…
What's your manifesto?

LET ME SUGGEST THIS...
For the list called, "10 Ways to Help Your Customers Know You," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012 - 2013!

Watch The Nametag Guy in action here!

Friday, February 17, 2012

The Business of Distraction

Entertainment is the business of distraction.

That’s why audiences hand over their hard earned money.

To feel, laugh, cry, play, gasp and have their imagination captured, so they can forget about, not worry about, evaporate from, take a break from and get the hell away from life.

Even if only for a moment, a minute, an hour or an evening, it’s always worth it when we’re distracted.

Not all the time, of course. We still have obligations to fill. But life’s too short to be focused all the time. Everybody needs a taste of the sweet nectar of cognitive escape.

To be distracted is to be safe. To be distracted is to disappear and merge with the divine. To be distracted is to cope with the anxiety of living. To be distracted is to escape from life’s unanswerable questions. To be distracted is to bond with each other through our shared humanity. To be distracted is to stop thinking about the fact that we’re all going to die.

Distraction is the highest form of living.

And as artists, entertainers, performers and creators, we have been given a license to distract.

Let us not dodge that great honor. Let us not shy away from the obligation to satisfy people’s deep, human longing to disconnect from reality.

People crave distraction.

Let’s give the audience what they want.

LET ME ASK YA THIS…
What does your performance provide?

LET ME SUGGEST THIS... 
For the list called, "205 States of Being That Matter Most," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2012-2013!


Watch The Nametag Guy in action here!
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