Saturday, December 15, 2012

Little Old You, Doing Everything

As an entrepreneur, it’s always cheaper to hire yourself.

The only problem is, when you hire yourself to do the work, there’s nobody left to get new clients, nobody left to do marketing and networking, nobody left to figure out strategy, nobody left to raise money and nobody left to grow the business.

Unlike a traditional company, your enterprise isn’t boosted by a powerful machine working every angle.

It’s just little old you. Doing everything.

Which works well if you’re an incurable control freak and a consummate individualist, but after a while, especially if you want your enterprise to evolve, trying to wear every hat every day is unsustainable over the long term.