From a strategic perspective, it’s always helpful to start from the assumption that the marketplace is crowded. That whatever product you’re trying to sell, whatever message you’re hoping to spread, the world doesn’t need another one.
When you focus on that, you make sense, not noise. When you act from that place of humility, it’s much easier to smash down the mysterious doors of the impossible and give people what they actually need, not just what you want them to want.
In reality, what the world needs is somebody, some organization, to invent new ways to use what’s already successful. That’s what innovative companies do. Instead of reinventing the wheel, they find a wheel that already works and make run better.
The point is, good things shouldn’t have to end. What’s good is of utmost importance to our culture, and should be discovered, respected, shared and enhanced.
If it ain’t broke, don’t fix it, but don’t stop making it better.
Make it do things nobody’s seen before.