Saturday, December 08, 2012

Every Customer is the Most Popular Girl in Highschool

Every customer is the most popular girl in high school.

She’s smart, she’s pretty, she’s pursued relentlessly, she has high standards, she has low patience, she has a busy schedule, she has a voice, she has a camera, she has a platform, she has an audience, she has serious influence over her friends and she’s used to getting what she wants, when she wants it, the way she wants it.

How might that change the way your company interacts with her?