Saturday, November 17, 2012

What's Your Something Else?

Masterworks creates art you can ride.

They build gorgeous, fully functioning wooden bicycles, handcrafted from start to finish, each with its own unique look and feel, using the finest woods salvaged from condemned city trees, each of which takes hundreds of hours to build and thousands of dollars to buy.

It’s a work of art that happens to be a bike.

And it’s a bike people ride to been seen on.

Why?

Because the company owners are driven by quality, not money. They have a lifelong love affair with all things bicycle. They care more deeply about the value of their work than anyone else. And they put obsessive amounts of creativity, passion, personality and generosity into everything they do.

They create works of art that happen to be something else.