Thursday, November 22, 2012

Does Your Company Need a Better Mousetrap or a Friendlier Welcome Mat?

If you look at the fastest growing companies and highest performing organizations in the world, they don’t rise to the top because they’re leveraging technology.

It’s because they’re learning new ways to fulfill the human desire to belong.

Do I stop by the same coffee shop each morning because of the espresso, or because of the feelings of familiarity and connection when I walk in the door? Do I practice yoga at the same studio every day because I enjoy torturing my body, or because I enjoy the camaraderie and community? 

Do I go to concerts to hear one song, or to speak in the universal love language that allows us to share our humanity with each other? Do I listen to podcasts nonstop because I need the information, or because I need to feel less alone while working in my apartment all day? Do I cherish my job because I love the work, or because I love seeing the look on people’s faces when I tell them where I work?

Duh.

The desire to belong is a basic human need, an expression of our humanity and a powerful trigger for making decisions.

If you want the world to beat a path to your door, don’t build a better mousetrap, build a friendlier welcome mat.