If you want to become famous professional wrestler, it’s not about lifting more weights so you can beat the other guy.
It’s about getting Vince McMahon to like you.
Instead of hanging your fortunes solely on chance, you make friends before you make requests. That way, when the time comes to make your move, you’re not speaking from a deficit position.
You’re talking to people with a voice that’s anticipated, personal and relevant.
You’re not making a sale, you’re working to earn the privilege of a follow up conversation and the opportunity to reconnect over time.