Tuesday, November 13, 2012

Are People Taking An Interest In What You Believe In?

It’s one thing to give tours of your office.

But the big question, the ultimate compliment in disguise is, have other companies taken an interest in what you believe in?

A riverboat casino in East St. Louis, who believes that health trumps all, provides the convenience of an onsite medical clinic. Free consultations, free medications, free disease management support groups, for every employee, and their families, forever.

And ten years into their innovative program, Dr. Ken Rybicki, who serves as the primary care doctor, says that other companies are starting to take an interest. They’re starting to model their own healthcare programs after the Queen’s.

Not just to emulate the casino’s brand, but to echo the casino’s belief.

Instead of the casino selling the world on the quality of their springs; they simply give others the chance to jump on the trampoline with them.

How many people are interested in what you believe in?